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Rugged Urban Sneakers

Clean the Sky - Positive Eco Trends & Breakthroughs

The adidas NMD Grey Model Boasts a Masculine Monochromatic Design

— January 27, 2016 — Fashion
The adidas NMD grey shoe model boasts a monochromatic colorway that is rugged in its texture. The sneaker successfully marries aesthetics and function and will appeal to urban dwellers who are seeking comfort and style.

Equipped with the brand's signature Boost and Primeknit technology, the adidas NMD grey model is sleek in its look and feel without losing sight of important performance features. The athletic sneaker model is showcased in a candid campaign that was created in collaboration with some of London's most daring photographers.

Showcasing the shoe in action, the campaign's images feature varying angles of the sneaker as it is worn through London's gritty streets. The images will appeal to city dwellers and bring adidas' theme of urban exploration to life literally.
Trend Themes
1. Rugged Urban Sneakers - Opportunity for disruptive innovation in creating durable and stylish footwear for urban dwellers.
2. Monochromatic Colorways - Opportunity for disruptive innovation in designing sleek and stylish monochrome sneakers.
3. Collaborative Campaigns - Opportunity for disruptive innovation in partnering with daring photographers to create captivating advertising campaigns.
Industry Implications
1. Athletic Footwear - Opportunity for disruptive innovation in developing athletic sneakers that combine aesthetics, function, and performance features.
2. Fashion - Opportunity for disruptive innovation in creating monochromatic fashion pieces that appeal to urban dwellers.
3. Photography - Opportunity for disruptive innovation in collaborating with photographers to showcase products in engaging and authentic ways.
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