Serena Williams & Kevin Hart Team Up for a Nike App Workout
Erica Francis — July 19, 2016 — Marketing
Tennis phenomenon Serena Williams and comedian Kevin Hart team up to make a workout for NTC, a Nike app used for training. The commercial featuring the duo discussing what to name the workout already shows the hilarity and fun that might ensue when consumers watch them on the app and attempt to do the workout alongside their video. The 15 minute workout requires no equipment and is full-body training experience.
Both celebrities have worked with Nike as brand ambassadors over the years. As a star athlete, Serena Williams is a great icon for the brand to use. Consumers, especially women, would consider her a role model and fitness expert. Alternatively, funny-man Kevin Hart connects with a young male audience and has become a major advocate of Nike. He even hosts his own #MoveWithHart events all over the US. Combining his wit with Serena's athleticism is an excellent way to draw in a young target market.
The Nike apps allow the brand interact with its consumers and build brand loyalty. Its a great avenue to promote their products without using conventional advertising.
Both celebrities have worked with Nike as brand ambassadors over the years. As a star athlete, Serena Williams is a great icon for the brand to use. Consumers, especially women, would consider her a role model and fitness expert. Alternatively, funny-man Kevin Hart connects with a young male audience and has become a major advocate of Nike. He even hosts his own #MoveWithHart events all over the US. Combining his wit with Serena's athleticism is an excellent way to draw in a young target market.
The Nike apps allow the brand interact with its consumers and build brand loyalty. Its a great avenue to promote their products without using conventional advertising.
Trend Themes
1. Celebrity-branded Workouts - The collaboration between Serena Williams and Kevin Hart for a Nike app workout demonstrates the growing trend of celebrity-branded workouts.
2. Digital Fitness Apps - The use of the Nike app and other digital fitness apps showcases the trend of consumers turning to technology for guided workouts and training.
3. Brand Ambassador Partnerships - The partnership between Nike and celebrities like Serena Williams and Kevin Hart highlights the trend of brands teaming up with influencers to promote their products and engage with consumers.
Industry Implications
1. Fitness and Training - The fitness and training industry can capitalize on the trend of celebrity-branded workouts by collaborating with popular celebrities to create workout programs and promote their products.
2. Digital Technology - The digital technology industry can seize the opportunity to develop innovative fitness apps like Nike's app that offer guided workouts and training experiences.
3. Athletic Apparel - The athletic apparel industry can benefit from the trend of brand ambassador partnerships by collaborating with influential athletes and celebrities to promote their products and increase brand loyalty.
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