This Commercial Puts an Innocent Spin on the Dreaded "Talk"
Mishal Omar — July 22, 2016 — Lifestyle
References: multivu
"The talk" is a dreaded conversation that most parents have with their children about practicing safe sex but this sunscreen ad puts a funny twist on the topic.
The commercial advertises Neutrogena's sunscreen and features famous actress Kristen Bell -- a Millennial mom who is known for her sense of humor and relatability. In the commercial, the actress speaks about having "the talk" with children and discusses wearing "protection" only to reveal she means protection from the sun. The sunscreen ad is accompanied by a social media campaign that aims to donate $1 for each time someone shares the commercial online.
Neutrogena's sunscreen commercial is all-encompassing as it uses a celebrity who relates to Millennials to ensure the campaign gains traction online.
The commercial advertises Neutrogena's sunscreen and features famous actress Kristen Bell -- a Millennial mom who is known for her sense of humor and relatability. In the commercial, the actress speaks about having "the talk" with children and discusses wearing "protection" only to reveal she means protection from the sun. The sunscreen ad is accompanied by a social media campaign that aims to donate $1 for each time someone shares the commercial online.
Neutrogena's sunscreen commercial is all-encompassing as it uses a celebrity who relates to Millennials to ensure the campaign gains traction online.
Trend Themes
1. Humorous Ad Campaigns - The success of Neutrogena's sunscreen ad shows that incorporating humor into advertising can increase brand awareness and online engagement.
2. Social Media Donation Campaigns - Neutrogena's sunscreen ad utilizes a social media campaign that donates to charity each time the ad is shared, highlighting the potential for social media to be used for charitable giving.
3. Parent-targeted Advertising - Neutrogena's sunscreen ad tackles a serious topic in a relatable and humorous way, suggesting that companies could target parents with similar messaging on other important issues.
Industry Implications
1. Skincare Industry - Neutrogena's successful ad campaign for its sunscreen product highlights the potential for creativity and humor in this industry, as well as the use of social media for promotion and charity campaigns.
2. Charities and Nonprofits - The social media donation campaign in Neutrogena's sunscreen ad is an example of how charities and nonprofits can leverage social media to increase donations and visibility.
3. Advertising and Marketing Industry - Neutrogena's sunscreen ad showcases the potential for humorous and relatable advertising to draw attention and increase engagement, suggesting a new avenue for marketers to explore.
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