This Diamond Ad Campaign Shows How Love is Expressed Around the World
Riley von Niessen — May 16, 2016 — Marketing
References: vashi & designtaxi
Artist Elly Walton illustrated a series of images as part of a diamond ad campaign for the London-based company Vashi Diamonds. The brightly colored pictures consider how love is expressed in different countries around the world, translating their meanings to English for some pretty hilarious results.
The translation of the Japanese phrase "An unobtainable object of desire" is said to be "A flower on a high peak," displayed in the ad with hands and an ice pick clawing their way up an impossibly steep mountain towards a beautiful flower. Another shows a Greek phrase which means "to have a crush," however translates to "to bite the metal sheet." Here, a man smiles as he is about to crunch his teeth into a sandwich made from metal plates.
The translation of the Japanese phrase "An unobtainable object of desire" is said to be "A flower on a high peak," displayed in the ad with hands and an ice pick clawing their way up an impossibly steep mountain towards a beautiful flower. Another shows a Greek phrase which means "to have a crush," however translates to "to bite the metal sheet." Here, a man smiles as he is about to crunch his teeth into a sandwich made from metal plates.
Trend Themes
1. Cultural Expressions of Love - Exploring how love is expressed across different cultures can inspire innovative approaches to marketing and communication strategies.
2. Translation Humor in Advertising - Using humorous translations in ad campaigns can create memorable and engaging experiences for consumers, leading to increased brand awareness and customer engagement.
3. Visual Representation of Love - Utilizing visual illustrations and imagery to portray the concept of love can evoke emotions and captivate audiences, presenting unique opportunities for creative storytelling in advertising.
Industry Implications
1. Diamond Industry - Leveraging cultural expressions of love in diamond marketing campaigns can differentiate brands and attract diverse audiences, expanding market reach.
2. Advertising and Marketing - Incorporating translation humor into advertising strategies can help businesses stand out in a crowded market and establish stronger connections with consumers.
3. Art and Design - Combining visual representation with cultural exploration can spark innovative artistic collaborations and inspire new trends in art and design.
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