A Woman Finds the Magic of Youth in This HP Sprout Commercial
Charlotte Joyce Kidd — July 27, 2015 — Tech
The lyrics to Supertramp's 'The Logical Song' inspired the new HP Sprout Commercial, a minute-long film titled 'Jane.'
In this HP Sprout Commercial, Jane grows from a wonder-filled child to a woman who is, as the song says, "clinical, intellectual, cynical." She loses her creative, rebellious streak and falls into a dissatisfying corporate life. The spirit of youth is brought full-circle when Jane uses HP's Sprout software as well as a keepsake from her own childhood to help her young daughter create a whimsical butterfly mask. The plot line of the HP Sprout Commercial follows the lyrics of the song, which are emphasized in a haunting cover by the children's choir from the Silverlake Conservatory of Music in Los Angeles.
The HP Sprout Commercial tells a story with lyrics and images, while seamlessly incorporating a product into the spirit of the film and song. It's a beautiful take on a timeless advertising concept.
In this HP Sprout Commercial, Jane grows from a wonder-filled child to a woman who is, as the song says, "clinical, intellectual, cynical." She loses her creative, rebellious streak and falls into a dissatisfying corporate life. The spirit of youth is brought full-circle when Jane uses HP's Sprout software as well as a keepsake from her own childhood to help her young daughter create a whimsical butterfly mask. The plot line of the HP Sprout Commercial follows the lyrics of the song, which are emphasized in a haunting cover by the children's choir from the Silverlake Conservatory of Music in Los Angeles.
The HP Sprout Commercial tells a story with lyrics and images, while seamlessly incorporating a product into the spirit of the film and song. It's a beautiful take on a timeless advertising concept.
Trend Themes
1. Storytelling Advertising - Disruptive innovation opportunity: Explore creative ways to tell a story through lyrics and images while seamlessly incorporating a product.
2. Nostalgic Marketing - Disruptive innovation opportunity: Utilize keepsakes from the past to connect with consumers on an emotional level and tap into their nostalgia.
3. Youthful Inspiration - Disruptive innovation opportunity: Find ways to inspire the youth and bring back their sense of wonder and creativity through innovative products.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Experiment with new ways of storytelling in advertising campaigns to captivate and engage audiences.
2. Technology - Disruptive innovation opportunity: Develop innovative software and tools that enable users to unleash their creativity and imagination.
3. Entertainment - Disruptive innovation opportunity: Create entertainment experiences that tap into people's nostalgia and evoke a sense of youthful inspiration.
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