This Ad Shows the First Time a Father is Left Alone to Care for His Baby
Mishal Omar — July 22, 2016 — Marketing
References: beingamom.life
This child care ad depicts a father taking care of his baby at home alone while using Glad's 'Press 'n Seal' wrap to take care of household duties at the same time.
In the funny commercial, the father is seen using the Press 'n Seal wrap for a variety of things -- including as a cover for the baby's milk bottle, using it in place of a tray for easy clean up and to wrap up the baby's toys. The father soon becomes obsessed with Glad's product and uses it to seal several things in the home, illustrating its multi-functional design and varsatility.
This funny child care ad displays Glad's product in a positive light while appealing to Millennial parents with a sense of humor.
In the funny commercial, the father is seen using the Press 'n Seal wrap for a variety of things -- including as a cover for the baby's milk bottle, using it in place of a tray for easy clean up and to wrap up the baby's toys. The father soon becomes obsessed with Glad's product and uses it to seal several things in the home, illustrating its multi-functional design and varsatility.
This funny child care ad displays Glad's product in a positive light while appealing to Millennial parents with a sense of humor.
Trend Themes
1. Humorous Advertising - Opportunity for brands to create humorous and relatable advertisements that appeal to consumers with a sense of humor.
2. Multi-functional Products - Potential for companies to develop versatile products that serve multiple purposes, catering to the growing demand for convenience and efficiency.
3. Targeting Millennial Parents - Opportunity for businesses to tailor their marketing strategies towards millennial parents who appreciate humor and relatability in advertisements.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunities lie in creating humorous and engaging ad campaigns that resonate with target audiences.
2. Consumer Goods - Companies can explore innovative ways to design and market multi-functional products that offer convenience and practicality to consumers.
3. Parenting and Child Care - There is potential to disrupt the parenting and child care industry by targeting millennial parents with humor-driven marketing campaigns and innovative products.
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