Kim Jones Collaborated with Nike for a Line Designed for Rio Athletes
Riley von Niessen — July 19, 2016 — Lifestyle
References: us.louisvuitton & dezeen
British fashion designer Kim Jones joined with representatives from the NikeLab for a functional clothing line that's dedicated to creating travel-friendly pieces for athletes that are headed to the Rio 2016 Olympics.
The series was dubbed 'Packable Sport Style,' describing the versatility and compact nature of the clothing in itself. The collection is lightweight and breathable and can be packed down into a small pouch for travel, freeing up space in small bags so that athletes can fit more in with ease.
Kim Jones includes a backpack in the collection as well which is designed specifically for this purpose -- ensuring that it meets all carry-on size requirements for flights. Kim Jones is said to have been inspired by some of his favorite Nike designs throughout time for the collection, recreating them in a streamlined series that pays tribute to athletes while offering functional clothing picks.
The series was dubbed 'Packable Sport Style,' describing the versatility and compact nature of the clothing in itself. The collection is lightweight and breathable and can be packed down into a small pouch for travel, freeing up space in small bags so that athletes can fit more in with ease.
Kim Jones includes a backpack in the collection as well which is designed specifically for this purpose -- ensuring that it meets all carry-on size requirements for flights. Kim Jones is said to have been inspired by some of his favorite Nike designs throughout time for the collection, recreating them in a streamlined series that pays tribute to athletes while offering functional clothing picks.
Trend Themes
1. Packable Sport Style - Opportunity for companies to create versatile and functional clothing that can be easily packed for travel.
2. Travel-friendly Clothing - Opportunity to design lightweight and breathable apparel that is compact and easy to travel with.
3. Athlete-inspired Fashion - Opportunity for fashion designers to create clothing lines that pay tribute to athletes and combine style with functionality.
Industry Implications
1. Fashion and Apparel - Fashion brands can innovate by creating travel-friendly clothing lines that cater to athletes and travelers.
2. Sporting Goods - Companies can develop compact and versatile sportswear and equipment for athletes on the go.
3. Travel and Tourism - Opportunity to provide specialized travel services and equipment for athletes traveling to sporting events like the Olympics.
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