Nike Women is Promoting Relatable Instagram Models in Recent Posts
Riley von Niessen — July 19, 2016 — Social Good
References: instagram & highsnobiety
Nike Women is proving that strength isn't limited to one size with the inclusion of diverse Instagram models that it's promoting through its social media account.
Recent photos from the brand show plus-size model Paloma Elsesser and yoga instructor Claire Fountain. Both women work to change the oppressive narrative that too often tells women that they have to fit into a certain mold to be deemed fit. They do so by promoting a body positive lifestyle on their social accounts, posting confident shots of their bodies to show that individual beauty is more valuable than unobtainable standards.
Though Nike Women consistently features powerful female figures in its editorials, the brand's choice to showcase curvaceous Instagram models further shows its support of a more inclusive representation of fit women.
Recent photos from the brand show plus-size model Paloma Elsesser and yoga instructor Claire Fountain. Both women work to change the oppressive narrative that too often tells women that they have to fit into a certain mold to be deemed fit. They do so by promoting a body positive lifestyle on their social accounts, posting confident shots of their bodies to show that individual beauty is more valuable than unobtainable standards.
Though Nike Women consistently features powerful female figures in its editorials, the brand's choice to showcase curvaceous Instagram models further shows its support of a more inclusive representation of fit women.
Trend Themes
1. Inclusive Representation - Brands can embrace diverse models and influencers in their marketing to promote inclusivity and challenge traditional beauty standards.
2. Body Positivity Movement - Opportunities exist for businesses to support body positivity through social media campaigns, content creation, and product offerings that celebrate diverse body types.
3. Empowered Fitness - Companies can focus on empowering individuals of all sizes and shapes to pursue fitness, breaking the stereotype that fitness is limited to one specific body type.
Industry Implications
1. Fashion - The fashion industry can benefit from embracing body positivity and featuring diverse models in their advertising campaigns and runway shows.
2. Fitness - The fitness industry has the potential to disrupt traditional notions of fitness by promoting and supporting body positive messages and offering more inclusive workout options.
3. Social Media - Social media platforms can be instrumental in promoting body positivity and encouraging diverse representation, which can create advertising opportunities and cultivate a more inclusive online environment.
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