This Facebook Stories Submission Highlights Life as a Black Father
Laura McQuarrie — July 16, 2015 — Marketing
References: facebookstories & mashable
Facebook Stories is a project that collects a variety of user-submitted stories on the theme of how social networking has opened doors for creating meaningful connections with others. In this particular story for Father's Day, father of two Matt Prestbury created a Facebook group, 'Black Fathers,' that is devoted to a discussing issues surrounding black fatherhood in America.
Over the course of six years, the group has accumulated thousands of members and continues to inspire both mothers and fathers to partake in shifting negative stereotypes.
As well as being an important forum on mindfully raising the next generation, the group is also meant to inspire discussion on other hot topics that go beyond the home, especially movements like 'Black Lives Matter.'
Over the course of six years, the group has accumulated thousands of members and continues to inspire both mothers and fathers to partake in shifting negative stereotypes.
As well as being an important forum on mindfully raising the next generation, the group is also meant to inspire discussion on other hot topics that go beyond the home, especially movements like 'Black Lives Matter.'
Trend Themes
1. User-submitted Storytelling - Opportunity for businesses to create platforms that collect and share user-submitted stories on various themes.
2. Community Building - Disruptive innovation opportunity to develop online communities that address specific social issues and foster meaningful connections.
3. Empowering Marginalized Voices - Potential for businesses to support and amplify underrepresented voices through social platforms and groups.
Industry Implications
1. Social Networking Platforms - Opportunity for social networking companies to create features or platforms that facilitate user-submitted storytelling.
2. Online Community Platforms - Disruptive innovation potential in developing platforms that bring people together to discuss and address social issues.
3. Social Impact Organizations - Opportunity for non-profit organizations to leverage online platforms to empower marginalized voices and foster community-driven change.
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