Nike's Commercial Shows the World's Most Celebrated Athletes as Babies
Riley von Niessen — July 25, 2016 — Lifestyle
References: nike & highsnobiety
In order to celebrate the upcoming Rio 2016 games, Nike created a humorous Olympics ad that portrays athletes like LeBron James, Mo Farah, Serena Williams, Neymar Jr. and more as babies.
The commercial, titled 'Unlimited Future,' begins with American actor Bobby Cannavale walking into a delivery room wearing a suit and abruptly shutting off the soothing music that is playing. The babies look up from their cribs and the actor begins to give them an inspirational speech, starting out by saying "Listen up babies, life's not fair, you get no say in the world you're born into."
He continues on to tell them "You don't decide how your story begins, but you do get to decide how it ends." The Nike Olympics ad ends with a baby standing up their crib, which Bobby Cannavale responds to by exclaiming "Yes!"
The commercial, titled 'Unlimited Future,' begins with American actor Bobby Cannavale walking into a delivery room wearing a suit and abruptly shutting off the soothing music that is playing. The babies look up from their cribs and the actor begins to give them an inspirational speech, starting out by saying "Listen up babies, life's not fair, you get no say in the world you're born into."
He continues on to tell them "You don't decide how your story begins, but you do get to decide how it ends." The Nike Olympics ad ends with a baby standing up their crib, which Bobby Cannavale responds to by exclaiming "Yes!"
Trend Themes
1. Humorous Olympics Ads - Creating humorous ads centered around the Olympics presents opportunities for brands to engage with consumers through humor and entertainment.
2. Portraying Athletes as Babies - Portraying athletes as babies in ads allows brands to showcase the journey from humble beginnings to greatness, inspiring viewers to believe in their own potential.
3. Empowering Personal Stories - Highlighting the power of personal stories in ads gives brands the opportunity to connect with consumers on an emotional level, encouraging them to take control of their own narratives.
Industry Implications
1. Advertising - In the advertising industry, leveraging humor and unconventional approaches can disrupt traditional advertising strategies and capture consumer attention.
2. Sports Apparel - Sports apparel companies can tap into the trend of portraying athletes as babies to create compelling ad campaigns that resonate with consumers and drive brand loyalty.
3. Athletic Footwear - The athletic footwear industry has an opportunity to showcase the empowerment and determination of athletes through creative ads that inspire consumers to push their boundaries.
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