The Garnier Anti-Aging Campaign Asks People to Not "Ruin It This Time"
Meghan Young — May 10, 2016 — Marketing
References: adeevee
There are many things people would like to forget when it comes to their early years, but the Garnier Anti-Aging ad campaign points out that there are a few things to remember fondly. In this case, lush and strong hair. Yes, said hair may have been in an awkward stage in terms of style, but the Garnier Anti-Aging ad campaign reads, "Don't ruin it this time."
Conceived and executed by Publicis, an ad agency based in Mexico City, Mexico, the Garnier Anti-Aging ad campaign focuses on the idea of second chances. It is giving the gift of youth to your cuticles and asking you to respect the chance to relive your glory days. This sentiment is much more powerful than a list of all the properties of the products.
Conceived and executed by Publicis, an ad agency based in Mexico City, Mexico, the Garnier Anti-Aging ad campaign focuses on the idea of second chances. It is giving the gift of youth to your cuticles and asking you to respect the chance to relive your glory days. This sentiment is much more powerful than a list of all the properties of the products.
Trend Themes
1. Nostalgic Hair Campaigns - Disruptive innovation opportunity: Create ad campaigns that evoke nostalgia and tap into consumers' emotional connection to their past experiences with their hair.
2. Second Chances for Aging - Disruptive innovation opportunity: Develop anti-aging products and campaigns that emphasize giving consumers a second chance to maintain youthful hair and prevent further damage.
3. Embracing Awkward Hair Stages - Disruptive innovation opportunity: Create products and marketing campaigns that celebrate the uniqueness and beauty of different hair stages, including awkward stages.
Industry Implications
1. Hair Care - Disruptive innovation opportunity: Introduce hair care products that cater specifically to the needs of aging hair, promoting rejuvenation and vitality.
2. Beauty and Personal Care - Disruptive innovation opportunity: Develop innovative beauty and personal care products that target consumers seeking to relive their youthful days and undo damage.
3. Advertising and Marketing - Disruptive innovation opportunity: Create cutting-edge advertising campaigns that leverage nostalgia and emotion to resonate with consumers and create a strong brand connection.
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