Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

DTC Social Good

DTC retail brands strengthen the community element through social good

Implications - One of the benefits of the new DTC retail model -- brands that sell their products direct to the consumer as opposed to using a third-party retail site or space -- is that it highlights a sense of community, as well as authenticity. This is being highlighted through connection to social causes. The connection is a natural progression as entrepreneurial businesses inherently seem more trustworthy to consumers, making DTC involvement in social good seem less like a marketing ploy, and more like genuine activism.
Workshop Question - Is your brand connected to a social cause? If not, why? If yes, what are you doing to communicate authenticity in your cause work?
Trend Themes
1. DTC Social Good - Direct-To-Consumer brands are highlighting a sense of community through their involvement in social causes.
2. Sustainable Subscriptions - Subscription services are now offering curated selections of natural and eco-friendly products, including household essentials, personal care items and swimwear.
3. Pride Fashion Campaigns - Fashion brands are featuring models and creating apparel that celebrates the LGBTQ+ community during pride month, raising funds for civil rights advocacy groups.
Industry Implications
1. Retail - Retailers can incorporate social causes into their brand messaging to build consumer trust and loyalty.
2. Subscription Services - Subscription services can specialize in eco-friendly and socially conscious products to target consumers who prefer to shop with their conscience.
3. Fashion - Fashion brands can produce sustainable apparel and celebrate diversity and body positivity to attract consumers who seek socially and environmentally conscious products.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 27 Examples:
160,327 Total Clicks
Date Range:
Feb 17 — Jun 17
Trending:
Hot
Consumer Insight Topics:

Related Examples

Pride-Celebrating Sports Brand Bikes
Pride-Celebrating Sports Brand Bikes
The New Nike Bike Will Be Offered for a Limited Time
Social Media Pride Filters
Social Media Pride Filters
Facebook is Supporting the LGBTQ+ Community With Artistic Filters
LGBTQ-Themed Emojis
LGBTQ-Themed Emojis
Instagram and Paul Smith are Celebrating Pride Month in a Bold Way
Historical LGBTQ Footwear Collections
Historical LGBTQ Footwear Collections
The 2017 Converse Pride Collection Celebrates LGBTQ History
Anti-Homophobia Soccer Jerseys
Anti-Homophobia Soccer Jerseys
The US Soccer Teams' New Jerseys Celebrate Pride Month 2017
Queer-Supportive Clothing Lines
Queer-Supportive Clothing Lines
Urban Outfitters Has Released a Limited Edition Pride Collection
Queer-Supportive Underwear Campaigns
Queer-Supportive Underwear Campaigns
The New “Celebrate Yourself” Campaign Benefits LGBTQ Youth
Celebratory Rainbow-Accented Sneakers
Celebratory Rainbow-Accented Sneakers
The UltraBOOST 3.0 Pride/LGBTQ Sneakers Will Drop in June
Retro Rainbow Sneakers
Retro Rainbow Sneakers
The Nike Be True Shoes Feature a Rainbow Stripe to Celebrate Pride Month
Recycled Plastics Aquatic Wear
Recycled Plastics Aquatic Wear
PINKFISH is Targeted at Consumers Who Enjoy Underwater Activities
Bikini Uniform Coffee Shops
Bikini Uniform Coffee Shops
The Bikini Beans Espresso Coffee Shops Boast Baristas in Swimwear
Naturally Imperfect Swimsuit Ads
Naturally Imperfect Swimsuit Ads
This Lane Bryant Ad Shows Plus-Size Model Denise Bidot Unedited
Sultry Tennis Star Editorials
Sultry Tennis Star Editorials
The New Sports Illustrated Cover Features the Iconic Serena Williams
Bamboo Toothbrush Subscriptions
Bamboo Toothbrush Subscriptions
The Mable Club Regularly Provides Members with Eco Toothbrushes
Inclusive Beauty Subscription Boxes
Inclusive Beauty Subscription Boxes
HuesBox Offers Makeup Subscriptions for People of Color
Call-Based Dating Apps
Call-Based Dating Apps
Matches on the Hotline App Connect Via a Telephone Call
Princess Toy Subscriptions
Princess Toy Subscriptions
PleyBox's Subscription Service for Kids Has Official Disney Items
Subscription-Based Healthcare Plans
Subscription-Based Healthcare Plans
Forward Healthcare Offers Unlimited Visits to Doctors
Masculine Style Subscription Services
Masculine Style Subscription Services
'LustBox' Monthly Subscription Boxes are Filled with Goodies
STEM Toy Subscriptions
STEM Toy Subscriptions
The Amazon STEM Club Sends Kids Educational Toys Every Month
Brain-Training Baby Apps
Brain-Training Baby Apps
The ‘Nuryl’ App Advances Baby Brain Development Through Sound
Savory Bun Subscriptions
Savory Bun Subscriptions
Brake Bread Bakery Delivers Savory Buns and Loaves by Bicycle
Concealed Compartment Swimwear
Concealed Compartment Swimwear
Lagoa's Beach Bikinis Include Hidden Pockets to Hold Personal Items
Minimalist Swimwear Packaging
Minimalist Swimwear Packaging
The Packaging for Sand & Salt Swim Trunks is Made to Be Recycled
Versatile Lycra Swimwear
Versatile Lycra Swimwear
The Nalla Swimwear Design Fits Any Size and Can Easily Change Styles
Streetwear-Inspired Swim Trunks
Streetwear-Inspired Swim Trunks
Bather Trunk Co. Offers Bold and Impeccably Fitted Swim Gear
Diverse Lingerie Campaigns
Diverse Lingerie Campaigns
Curvy Kate Proves That You Don't Need to Conform to Shallow Standards