The popular marketing strategy sees games with a loose tie to the product
Implications - Though gamification is often touted as the premier strategy for targeting Millennials and Generation Z, both generations are still likely to have an adverse reaction to marketing, no matter how much fun it is to interact with. Adjacent gamification adds an element of authenticity to battle this big-brand skepticism by placing less emphasis on the brand or product.
Workshop Question - How can you make your marketing seem less like marketing to accommodate the need for authenticity?
Trend Themes
1. Adjacent Gamification - Marketing strategy adds authenticity by placing less emphasis on the brand or product.
2. Gamified Advertising - Companies creating games around their products and services as a fun and interactive way to engage with consumers.
3. Mobile & Interactive Gaming - Mobile gaming platform grows as more brands design mobile game apps to attract new customers.
Industry Implications
1. Advertising - Adjacent gamification strategy can help advertisers/authentic brand experiences that attract hard-to-reach consumers.
2. Gaming Industry - Interest in mobile gaming gives opportunities for designers and developers to create mobile games that attract brand collaboration.
3. Sporting Goods & Fitness - Fitness companies can create interactive gamified challenges to always engage customers and offer rewards.
4 Featured, 36 Examples:
160,543 Total Clicks
Date Range:
Aug 16 — Jun 17
Trending:
Warm
Consumer Insight Topics:
