IHOP is Kicking Off 2019 With All-You-Can-Eat Pancakes
Katherine Pendrill — January 4, 2019 — Lifestyle
References: chewboom
IHOP is kicking off 2019 with a promotion that is impossible for breakfast lovers to resist: all-you-can-eat pancakes. For those who like the start their day off with something hearty, this promotion could be the perfect fit.
For until February 24th, IHOP is offering unlimited refills of the brand’s signature Buttermilk pancakes with the purchase of any classic breakfast combo. The all-you-can-eat pancakes are served two at a time, so you can ensure you don't walk away too full. It's also important to note that the promotion only applies to IHOP's Buttermilk pancakes and not any of the chain's fruit-topped or specialty pancakes.
While there is increased competition among food brands for the breakfast category, IHOP continues to find ways to keep consumers coming back for the classics.
Image Credit: IHOP.
For until February 24th, IHOP is offering unlimited refills of the brand’s signature Buttermilk pancakes with the purchase of any classic breakfast combo. The all-you-can-eat pancakes are served two at a time, so you can ensure you don't walk away too full. It's also important to note that the promotion only applies to IHOP's Buttermilk pancakes and not any of the chain's fruit-topped or specialty pancakes.
While there is increased competition among food brands for the breakfast category, IHOP continues to find ways to keep consumers coming back for the classics.
Image Credit: IHOP.
Trend Themes
1. Breakfast Promotions - Other food brands could offer similar promotions, like all-you-can-eat waffles or omelettes, to increase customer loyalty and remain competitive.
2. Menu Specials - Offering limited time menu specials, like all-you-can-eat pancakes, can drive traffic to restaurants and increase sales.
3. Classic Food Revival - Nostalgia for classic foods could drive the resurrection of all-you-can-eat promotions for classic dishes, like spaghetti or meatloaf.
Industry Implications
1. Fast Food Restaurants - Fast food chains could introduce limited time promotions, like all-you-can-eat fries or nuggets, to increase customer traffic and sales.
2. Family Restaurants - Family-oriented restaurants could attract families with kids by offering all-you-can-eat promotions for breakfast items or kid-friendly dishes.
3. Brunch Establishments - Brunch restaurants could offer all-you-can-eat pancake promotions as a way to differentiate themselves and attract weekend brunch crowds.
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