IHOP Has Just Opened Its First Location with a Full-Service Bar
Katherine Pendrill — October 19, 2018 — Business
References: foodandwine & delish
Hot on the heels of its new IHOPS Pumpkin Pancake Stout, IHOP has announced the opening of its first location with a full-service bar. In other words, now you can enjoy your pancakes with a pint instead of a coffee.
According to local news outlets, a newly opened IHOP location in Phoenix, Arizona features a full-service bar and custom cocktails. The pancake joint took over the location from a former steakhouse, meaning a bar was already onsite when IHOP moved in. The franchise owner simply asked if he could keep the bar, and thus, a new beer-serving breakfast joint was born.
Open everyday from 6AM until 10PM, the restaurant serves all the classic IHOP fare, along with a special 'Rise and Shine' menu that includes craft beer and wine. Customers can also sample some of the custom IHOP cocktails such as the Mulemosa, The Blue Roof Bloody Mary, and the fruity Frozen Rooty Rita.
Image Credit: IHOP.
According to local news outlets, a newly opened IHOP location in Phoenix, Arizona features a full-service bar and custom cocktails. The pancake joint took over the location from a former steakhouse, meaning a bar was already onsite when IHOP moved in. The franchise owner simply asked if he could keep the bar, and thus, a new beer-serving breakfast joint was born.
Open everyday from 6AM until 10PM, the restaurant serves all the classic IHOP fare, along with a special 'Rise and Shine' menu that includes craft beer and wine. Customers can also sample some of the custom IHOP cocktails such as the Mulemosa, The Blue Roof Bloody Mary, and the fruity Frozen Rooty Rita.
Image Credit: IHOP.
Trend Themes
1. Beer-serving Breakfast Joints - Opportunity for breakfast joints to incorporate full-service bars and offer craft beer and cocktails.
2. Custom Cocktails at Breakfast - Opportunity for restaurants to create unique cocktail menus specifically tailored for breakfast hours.
3. Expanding Breakfast Menus - Opportunity for breakfast establishments to expand their menus to include a wider range of food and beverage options.
Industry Implications
1. Restaurant Industry - Restaurants can explore the concept of combining breakfast service with full-service bars to attract a wider range of customers.
2. Craft Beer Industry - Craft breweries can collaborate with breakfast joints to create exclusive beer offerings that complement breakfast menus.
3. Hospitality Industry - Hotels and resorts can introduce beer-serving breakfast joints to enhance their breakfast offerings and attract guests looking for unique experiences.
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