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Ready-Made Grocery

Pre-assembled meals provide a healthy and fresh option for busy shoppers

Implications - Staying competitive with the modern instant gratification culture, grocery stores are offering an increasingly gourmet range of ready-to-eat meals that are easy to take on the go and require minimal, if any, preparation. As health-conscious consumers begin looking for fresh foods outside of the frozen section, supermarkets are offering already assembled plates to help take the guesswork out of meal-prep, providing a fast solution that’s perfect for the Millennial professional on their lunch break or the busy parent who has limited time to make a healthy meal for themselves.
Workshop Question - How can you expedite the decision-making process for busy consumers?
Trend Themes
1. Ready-to-eat Meals - As modern consumers embrace instant gratification, grocery stores are catering to the demand for quick and easy meal options.
2. Heat-and-eat Convenience - Brands offering microwaveable meals or kits with minimal preparation requirements are disrupting the food industry's traditional meal prep and consumption methods.
3. Gourmet Groceries - Small grocers, as well as large supermarket chains, are starting to offer restaurant-quality ready-to-eat meals to meet the public's changing dining habits.
Industry Implications
1. Food Retail - Grocery stores are embracing the demand for more instant, ready-to-eat meal options.
2. Meal Kit Delivery - Meal kit delivery services can incorporate more heat-and-eat meals and provide consumers with greater convenience and less meal prep time.
3. Convenience Stores - Convenience stores can expand beyond snack foods to offer more meal kit or microwavable meal options, catering to the busy lifestyles of their clientele.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
169,580 Total Clicks
Date Range:
Feb 16 — May 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Heat-and-Eat Supermarket Meals
Heat-and-Eat Supermarket Meals
The 'Eat Fit Go' Meals Can Be Taken Home and Consumed Immediately
With a growing number of grocery stores looking to provide ready-made meal options for time-pressed consumers, Eat Fit Go has designed a line of heat-and-eat meals that are perfect for grab-and-go... MORE
Pre-Made Lunch Kits
Pre-Made Lunch Kits
Ready Pac Foods' Fresh Prep'd Brand Offers Easy-to-Make Wraps and Soups
Ready Pac Foods is now introducing an all-new brand called Fresh Prep’d, which provides convenient grab-and-go pre-made soup and wrap meal kits. While there are plenty of freshly prepared salads... MORE
Pre-Peeled Egg Snack Kits
Pre-Peeled Egg Snack Kits
Eggland's Best Snack Sets Pair Hard-Boiled Eggs wit Nuts, Cheese & Meat
Some brands offer just pre-peeled hard-boiled eggs on their own for convenient eating, but Eggland’s Best launched a snack set series that pairs an assortment of ready-to-eat items. The EB... MORE
Portable Quinoa Bowls
Portable Quinoa Bowls
Cucina & Amore's Ready-to-Eat Meals Require No Preparation or Cooking
With healthy living creating a new demand for superfoods, many consumers are creating quinoa bowls at home or looking for them as options at restaurants. When time is tight and hunger must be... MORE
Gourmet Grocery Store Meals
Gourmet Grocery Store Meals
Pasta & Provisions Offers Gourmet Groceries and Ready-to-Eat Meals
While it is becoming increasingly common to find hot food sections in large supermarket chains, Charlotte’s ‘Pasta & Provisions’ demonstrates that small grocers are also making a... MORE
Ready-Made Pasta Meals
Ready-Made Pasta Meals
These Deep-Frozen Pasta Meals are Pre-Dressed with Meat and Sauce
These pre-made pasta meals from Prima Menü offer easy heat-and-eat options for effortless single-serve meals. The portion-controlled pasta packages are filled with all of the necessary additions... MORE

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