The traditional nightlife experience is enhanced through AR and VR
Implications - Everyday use of augmented and virtual reality technologies has yet to be perfected, especially within a context that seems organic and genuinely enhances an existing experience. Nightlife is the perfect platform for the growth of this technology as it is already based in escapism and experience. Converging the worlds of leisure and experiential technology creates a new category of entertainment that goes beyond the tangible.
Workshop Question - What is an existing part of your brand, product, or experience that could be organically enhanced through use of technology?
Trend Themes
1. AR and VR in Nightlife - The convergence of AR and VR technology and nightlife experience creates a new category of entertainment that goes beyond the tangible, making possible more immersive and elaborate worlds.
2. VR Branded Storytelling - Virtual reality has become a powerful tool for branded storytelling, providing more elaborate and immersive experiences to consumers.
3. AR Cocktail Menus - Augmented reality cocktail menus enhance the experience of choosing and drinking cocktails, providing a more artistic and interactive menu that immerses patrons in the themed world of the restaurant or bar.
Industry Implications
1. Nightlife and Entertainment - AR and VR technology, new immersive experiences and branded storytelling are disrupting the traditional nightlife industry, providing more elaborate and immersive experiences that go beyond the tangible.
2. Marketing and Advertising - VR branded storytelling is disrupting the traditional marketing and advertising industry, providing more elaborate and immersive experiences to consumers, and enhancing brand storytelling.
3. Food and Beverage Industry - AR cocktail menus are disrupting the traditional menu experience in the food and beverage industry, providing a more artistic and interactive menu that immerses patrons in the themed world of the restaurant or bar, and enhances the overall experience.
