IHOP Released Its 'PancakeWear' Clothing Line in Time for Xmas
Katherine Pendrill — December 16, 2018 — Marketing
References: delish
If you're scrambling for a last-minute gift for the breakfast lover in your life, look no further than IHOP's new PancakeWear clothing and accessories line.
Just as the name suggests, IHOP's PancakeWear line is a collection of breakfast-themed clothes with a festive twist. Must-have items include a bright blue Pancakes Christmas Sweater decorated with an adorable pancake and snowflake pattern, as well as a tote bag that says "Good things come to those who pancake." There is even a onesie covered in a bacon, egg, and pancake pattern that comes in both an adult and kid's size—meaning the whole family can be decked out in proper breakfast attire.
To get your hands on the tasty new breakfast clothing line, head to IHOP's dedicated PancakeWear online store. But hurry, supplies are limited.
Image Credit: IHOP.
Just as the name suggests, IHOP's PancakeWear line is a collection of breakfast-themed clothes with a festive twist. Must-have items include a bright blue Pancakes Christmas Sweater decorated with an adorable pancake and snowflake pattern, as well as a tote bag that says "Good things come to those who pancake." There is even a onesie covered in a bacon, egg, and pancake pattern that comes in both an adult and kid's size—meaning the whole family can be decked out in proper breakfast attire.
To get your hands on the tasty new breakfast clothing line, head to IHOP's dedicated PancakeWear online store. But hurry, supplies are limited.
Image Credit: IHOP.
Trend Themes
1. Breakfast-themed Fashion - Disruptive innovation opportunity: Collaborate with other breakfast chains to create a line of breakfast-themed clothing and accessories that appeals to breakfast lovers.
2. Festive Food Merchandise - Disruptive innovation opportunity: Create a line of holiday-themed clothing and accessories that showcases popular food items from different restaurants.
3. Family Matching Apparel - Disruptive innovation opportunity: Design and market a line of clothing that allows families to coordinate their outfits with fun and creative patterns.
Industry Implications
1. Restaurant and Food Chains - Disruptive innovation opportunity: Expand merchandise offerings beyond traditional food items to include clothing and accessories for customers to show their loyalty and love for the brand.
2. Fashion and Apparel - Disruptive innovation opportunity: Collaborate with food chains to create unique and themed clothing lines that appeal to food enthusiasts.
3. E-commerce - Disruptive innovation opportunity: Develop an online platform that exclusively sells limited edition and holiday-themed clothing and accessories from various brands.
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