Baskin-Robbins Launched a Festive 'Cannoli Be With You' Ice Cream Treat
Laura McQuarrie — February 9, 2018 — Lifestyle
References: baskinrobbins & brandeating
As well as launching the 'Cannoli Be With You' ice cream as February 2018's Flavor of the Month, Baskin-Robbins is promoting the 'Cannoli Be With You Waffle Bowl Sundae' as a festive new treat.
The sundae prominently features the new cannoli-inspired sweet, which is made with mascarpone ice cream that is sprinkled with chocolate chips, cannoli shell pieces and roasted pistachio nuts. Those who are looking to indulge their sweet tooth with this flavor in more than a cup or a cone are able to order the sundae, which comes fully dressed with whipped cream, almonds and a cherry.
For Valentine's Day this year, Baskin-Robbins has also released a special heart-shaped brownie Sweetheart Polar Pizza, the Love Potion #31 ice cream and a cake inspired by conversation hearts.
The sundae prominently features the new cannoli-inspired sweet, which is made with mascarpone ice cream that is sprinkled with chocolate chips, cannoli shell pieces and roasted pistachio nuts. Those who are looking to indulge their sweet tooth with this flavor in more than a cup or a cone are able to order the sundae, which comes fully dressed with whipped cream, almonds and a cherry.
For Valentine's Day this year, Baskin-Robbins has also released a special heart-shaped brownie Sweetheart Polar Pizza, the Love Potion #31 ice cream and a cake inspired by conversation hearts.
Trend Themes
1. Cannoli-inspired Treats - Creating more dessert options inspired by the flavors and textures of cannoli presents an opportunity for innovative ice cream treats.
2. Festive Ice Cream Sundaes - Developing new sundae creations that celebrate seasonal themes and holidays can bring excitement and novelty to the ice cream industry.
3. Seasonal Limited Edition Flavors - Introducing limited edition flavors that align with special occasions, such as Valentine's Day, can create a sense of exclusivity and drive customer interest.
Industry Implications
1. Ice Cream - Incorporating cannoli-inspired flavors and toppings into ice cream desserts opens up opportunities for unique product offerings and enhanced customer experiences.
2. Dessert - Expanding the cannoli inspiration to other dessert categories, such as pastries or cakes, can tap into the trend and cater to different consumer preferences.
3. Confectionary - Collaborating with candy and confectionary brands to create cannoli-inspired sweets, like chocolates or truffles, can bring a new twist to the confectionary industry.
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