Virtual reality illuminates new ways to interact with high art experiences
Implications - Virtual reality can now be observed in the realm of entertainment with the emergence of art and culture experiences brought to consumers in their homes through the technology. In addition to creating an engaging experience, VR technology lends itself to the process of democratizing high art by making it easily accessible to those who cannot attend in person. Along with accessibility, this progression speaks to a consumer desire to experience typically out-of-home entertainment from the comfort of their own homes.
Workshop Question - Is your brand currently leveraging VR? If so, how can you incorporate other technologies to engage consumers? If not, how might you be able to use VR in one area of your business?
Trend Themes
1. Virtual Reality Art Experiences - Virtual reality technology is making art and culture experiences more accessible to consumers in their homes.
2. Immersive Virtual Reality Museum Exhibitions - Virtual reality technology is enabling museums to bring famous artwork and exhibits to people's homes, expanding accessibility to knowledge systems and facility experiences.
3. Virtual Reality Interactive Experiential Marketing - Virtual reality technology is providing businesses with new opportunities to create interactive marketing campaigns that offer consumers engaging and immersive experiences.
Industry Implications
1. Technology - Virtual reality technology is driving the creation of new and innovative products and experiences across industries.
2. Entertainment - Virtual reality technology is creating new avenues for immersive and engaging entertainment experiences.
3. Marketing and Advertising - Virtual reality technology is offering businesses new avenues for creating interactive and engaging marketing content.
8 Featured, 68 Examples:
320,056 Total Clicks
Date Range:
May 15 — Jan 16
Trending:
Warm
Consumer Insight Topics:
