Virgin Atlantic Airways Launches Augmented Reality Planeview App
Meghan Young — January 10, 2015 — World
References: virginatlanticplaneview & psfk
Adding another layer to their impeccable service, Virgin Atlantic Airways has introduced Planeview. It is an app that uses augmented reality technology to flesh out the perks of first class for those who want more transparency and communication. As though inspired by the real estate industry, which has used such features from some time now, Virgin Atlantic Airways ensures flyers know what they can look forward to.
With Planview, Virgin Atlantic Airways provides a 360-degree panoramic view of the suite as well as specific clickable targets that give access to videos and information about the benefits of flying in this elite section. Psfk foresees how this service can change the airline industry, "Fliers could use virtual tours for everything from choosing a flight seat, to menu selection, to an online walk-through of their connecting airport so they can be sure to make their second flight."
With Planview, Virgin Atlantic Airways provides a 360-degree panoramic view of the suite as well as specific clickable targets that give access to videos and information about the benefits of flying in this elite section. Psfk foresees how this service can change the airline industry, "Fliers could use virtual tours for everything from choosing a flight seat, to menu selection, to an online walk-through of their connecting airport so they can be sure to make their second flight."
Trend Themes
1. Augmented Reality for Enhanced Customer Experience - Virgin Atlantic's Planeview app utilizes augmented reality technology to provide a more immersive and transparent experience for first-class flyers.
2. Transparency and Communication in Service Industries - Inspired by the real estate industry, Virgin Atlantic's Planeview app brings transparency and communication to the airline industry, allowing passengers to know what they can expect in first class.
3. Virtual Tours for Decision Making - With Planeview, Virgin Atlantic enables customers to take virtual tours and access videos to help them make informed decisions about their flight, seat selection, menu choices, and even their connecting airport experience.
Industry Implications
1. Airline Industry - Virgin Atlantic's Planeview app disrupts the airline industry by leveraging augmented reality to enhance customer experience and provide transparent information about first-class perks.
2. Real Estate Industry - Virgin Atlantic's Planeview app takes inspiration from the real estate industry's use of augmented reality to enhance transparency and communication, bringing these elements to the airline industry.
3. Tech and Travel App Development - The introduction of Virgin Atlantic's Planeview app highlights the growing demand for tech solutions in the travel industry, creating opportunities for companies specializing in tech and travel app development.
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