Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
Laura McQuarrie — June 6, 2015 — Lifestyle
When used for the purposes of marketing, many virtual reality simulators are designed to transport consumers to places where they can experience things that they normally couldn't. This is the tactic Jim Beam is using to promote its new Devil's Cut bourbon—but rather than giving people a behind-the-scenes tour of a distillery, Jim Beam is putting people in the place of its product.
The virtual reality experience has consumers feel as though they are a splash of Jim Bean bourbon as it travels through the pipes of a still, racks, flaming barrels and finally, into a shot glass.
After the virtual experience is over, Jim Beam presents people with an actual whiskey shot, so that they have a far better understanding of how the product came to be sitting in front of them.
The virtual reality experience has consumers feel as though they are a splash of Jim Bean bourbon as it travels through the pipes of a still, racks, flaming barrels and finally, into a shot glass.
After the virtual experience is over, Jim Beam presents people with an actual whiskey shot, so that they have a far better understanding of how the product came to be sitting in front of them.
Trend Themes
1. Immersive Virtual Reality - Immersive whiskey simulators are utilizing virtual reality technology to transport consumers into the experience of whiskey production.
2. Product-centric Marketing - Virtual reality simulators like Jim Beam's are placing consumers directly in the place of the product, creating a unique marketing approach.
3. Enhanced Product Understanding - By using virtual reality simulators followed by product samples, businesses are providing consumers with a better understanding of how the product is made.
Industry Implications
1. Alcohol and Beverage - The immersive whiskey simulator trend presents disruptive innovation opportunities within the alcohol and beverage industry, allowing for unique product experiences.
2. Virtual Reality Technology - The integration of virtual reality in marketing presents disruptive innovation opportunities within the virtual reality technology industry, expanding its applications beyond gaming and entertainment.
3. Experiential Marketing - The use of immersive virtual reality simulators as a marketing tool creates disruptive innovation opportunities within the experiential marketing industry, providing more interactive and memorable brand experiences.
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