Brand events leverage VR as an alternative to traditional entertainment
Implications - Replacing traditional forms of event entertainment, brands have begun incorporating virtual and augmented reality experiences into consumer-facing soirees in order to offer singular, personal experiences. Such experiences provide a means for brands to engage consumers in a way that is grounded in play. This progression speaks to the power of digitally enriched experiences and the role of exclusivity marketing, given that the experience is hard to replicate for those not there.
Workshop Question - What element of play can be incorporated into your marketing strategy?
Trend Themes
1. Virtual and Augmented Reality Experiences at Events - Brands are incorporating virtual and augmented reality experiences into their events for more personalized and exclusive experiences.
2. Virtual Reality for Interactive Experiential Marketing - Virtual reality technology is becoming an effective way for brands to interact with customers and build their brand presence.
3. Virtual Reality for Immersive Entertainment - Virtual reality technology is transforming auditory and visual experiences of music and theatre into immersive experiences.
Industry Implications
1. Event Planning and Entertainment - The event planning and entertainment industry can benefit from incorporating virtual and augmented reality experiences into their events.
2. Market Research and Consumer Engagement - The use of virtual reality in interactive experiential marketing can provide more thorough and engaging insights on consumer behavior.
3. Art and Culture, Gaming - Virtual reality technology can transform the audience experience in music, theatre, and gaming industries.
7 Featured, 59 Examples:
525,115 Total Clicks
Date Range:
Jul 15 — Jan 16
Trending:
Warm
Consumer Insight Topics:
