The McDonald's All-Access Moms Campaign Promotes Brand Transparency
Jana Pijak — June 15, 2015 — Lifestyle
References: mcdonalds
McDonald's Canada opts for complete brand transparency with its latest campaign -- an all-access tour that gives Canadian moms an inside look at the fast food brand's facilities. "Real moms go behind the Golden Arches" in the brand's latest campaign that exposes the truth about where McDonald's sources its food and how they prepare their signature menu items.
Proving negative stereotypes wrong, the All-access Moms tour by McDonald's promotes brand transparency and shows Canadian parents just what their family is eating. In addition to giving participants access to a test kitchen, this campaign also delves deep into how fresh beef is made into a McDonald's hamburger and also zones in on the fast food chain's "farm to fries" potato process.
The retailer is also giving patrons a chance to experience a virtual tour of their facilities, further establishing honesty and brand transparency with consumers.
Proving negative stereotypes wrong, the All-access Moms tour by McDonald's promotes brand transparency and shows Canadian parents just what their family is eating. In addition to giving participants access to a test kitchen, this campaign also delves deep into how fresh beef is made into a McDonald's hamburger and also zones in on the fast food chain's "farm to fries" potato process.
The retailer is also giving patrons a chance to experience a virtual tour of their facilities, further establishing honesty and brand transparency with consumers.
Trend Themes
1. Brand Transparency - The McDonald's All-Access Moms Campaign promotes brand transparency by giving Canadian moms an inside look at the fast food brand's facilities.
2. Consumer Education - The All-Access Moms tour educates Canadian parents about McDonald's food sourcing and preparation, challenging negative stereotypes and providing a better understanding of what their family is eating.
3. Virtual Tours - The virtual tour experience offered by McDonald's establishes honesty and brand transparency by allowing customers to explore the facilities virtually.
Industry Implications
1. Fast Food - The McDonald's All-Access Moms Campaign highlights opportunities for fast food chains to promote brand transparency and educate consumers about their food sourcing and preparation processes.
2. Food Retail - The All-Access Moms tour demonstrates the potential for food retail companies to engage customers by offering transparent and educational experiences about their products and production methods.
3. Technology - The virtual tour component of the McDonald's campaign shows the potential for technology companies to develop immersive experiences that foster brand transparency and customer engagement.
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