Medical campaigns turn to street-level marketing for heightened connection
Implications - Medical and health organizations have returned to the art of street campaigning for more direct contact with their target audience. By trading in wide-scale, polished campaigns for mobile stations and undercover publicity stunts, this approach seeks to not only raise awareness, but also connect people to a cause in a way that feels more personal.
Workshop Question - Where can you create more personal touch-points with your consumers?
Trend Themes
1. Street-level Marketing - Medical campaigns are focusing on street campaign to raise awareness as well as connect more personally with the audience.
2. Awareness Stunts - PSAs and campaigns are involving awareness stunts to get attention and raise consciousness among audience through drama and cheekiness.
3. Humor as a Means for Medical Marketing - Health campaigns are using humor and lighthearted messaging as a means to catch the audience's attention and inspire them to take steps towards prevention.
Industry Implications
1. Medical Industry - Medical organizations are focusing on street campaigning to connect with the audience and inspire awareness.
2. Advertising Industry - Advertising agencies are devising unique advertising ideas involving awareness stunts, puns and humor to attract audience attention to important social issues.
3. Non-profit Industry - Non-profit organizations are partnering with advertising agencies to devise marketing campaigns that focus on humor and awareness stunts for creating impact.
5 Featured, 39 Examples:
214,441 Total Clicks
Date Range:
Aug 14 — Oct 16
Trending:
Average
Consumer Insight Topics:
