Nespresso's Flagship Coffee Store Encourages Tasting and Discovery
Laura McQuarrie — July 15, 2015 — Marketing
References: nespresso & retaildesignblog.net
Nestled in the heart of Milan's Piazza San Babila, the Nespresso flagship coffee store is a perfect reflection of the city's forward-thinking attitudes towards design, fashion and food.
The store is styled like a boutique, complete with four different floors for shoppers to roam. When entering from the street, visitors are greeted to the aroma of coffee, which is periodically released into the air. With stations for discovering the latest Nespresso news, tasting the brand's signature flavors and chatting with coffee experts, the store puts a huge emphasis on discovery.
The store also features a self-service station for making automated purchases, where consumers can choose a capsule and pay with ease. Additionally, this location serves as a place that shoppers can pick up any Nespresso products ordered online or via phone.
The store is styled like a boutique, complete with four different floors for shoppers to roam. When entering from the street, visitors are greeted to the aroma of coffee, which is periodically released into the air. With stations for discovering the latest Nespresso news, tasting the brand's signature flavors and chatting with coffee experts, the store puts a huge emphasis on discovery.
The store also features a self-service station for making automated purchases, where consumers can choose a capsule and pay with ease. Additionally, this location serves as a place that shoppers can pick up any Nespresso products ordered online or via phone.
Trend Themes
1. Experiential Coffee Boutiques - Creating unique and immersive coffee shop experiences that emphasize discovery and engagement.
2. Multi-floor Boutique Designs - Incorporating multiple floors in retail spaces to create a more immersive and diverse shopping experience.
3. Automated Self-service Stations - Implementing self-service stations with automated purchasing capabilities for convenience and efficiency.
Industry Implications
1. Coffee Retail - Opportunity for coffee retailers to create experiential stores that showcase their brand, flavors, and engage with customers.
2. Retail Interior Design - Demand for innovative and multi-floor boutique designs that enhance the shopping experience and cater to different customer preferences.
3. E-commerce Fulfillment - Providing physical pickup locations for online orders to enhance convenience and customer satisfaction in e-commerce retail.
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