Biometric technology helps create a hyper-tailored brand experience
Implications - Biometric technology is evolving to offer more than just security solutions. Taking advantage of facial recognition and other biometric applications, marketers are using the technology to offer campaigns that engage consumers. Advertising efforts that depend on consumer participation are not only perceived as more meaningful; they also create a symbiotic relationship between brand and consumer.
Workshop Question - How can you leverage Big Data to offer your consumers a more personalized experience with your product or brand?
Trend Themes
1. Biometric Data for Advertising - The use of biometric technology to gather consumer data for ad campaigns creates a more meaningful engagement with consumers, often leading to a symbiotic relationship between brand and consumer.
2. Facial Recognition for Customer Service - Advanced facial recognition technology that detects unhappy customers in-store can alert employees, instructing them to aid the customer who needs help, thus ensuring heightened customer satisfaction and building customer loyalty.
3. Eye-tracking Data for Research - Eye-tracking technology is becoming increasingly popular in scientific research and consumer insight inquiry, offering apt resources and support for researchers to understand human behavior and consumer preferences better.
Industry Implications
1. Marketing and Advertising - The use of biometric technology for advertising data gathering presents opportunities for marketers to create more meaningful engagement with consumers.
2. Retail and Customer Service - Advanced facial recognition technology can aid customer service in detecting unhappy customers, building customer loyalty that'll lead to increased revenue and enhance customers' overall shopping experience.
3. Scientific Research and Data Insights - Eye-tracking technology has developed into a useful tool in scientific research and consumer insight inquiry, offering researchers and businesses the opportunity to better understand human behavior and consumer preferences.
4 Featured, 35 Examples:
98,475 Total Clicks
Date Range:
Sep 15 — Jul 18
Trending:
Warm
Consumer Insight Topics:
