This Futuristic In-Room Entertainment System Markets Luxury
Charlotte Joyce Kidd — September 11, 2015 — Tech
References: news.marriott & venturebeat
This brilliant move by Marriott brings the latest in film and gaming technology into the realm of in-room entertainment.
As of late, Marriott has been staying ahead of the curve of multimedia and technology in order to offer the best possible in-room entertainment. The international hotel chain already partners with Netflix to offer unlimited streaming of Netflix's film and television library to its guests. Marriott has used a virtual reality 4D "teleporter" booth to advertise its travel experiences by offering passers-by virtual tours of Hawaii and London.
Now, Marriott is bringing virtual reality to its in-room entertainment systems. Marriott guests will be able to summon a VR headset to their rooms as part of their included in-room entertainment package. Simultaneously, Marriott is launching a series of "virtual postcards" which offer encapsulated experiences of exotic destinations: for example, a tour of an ice cream shop in Rwanda.
As of late, Marriott has been staying ahead of the curve of multimedia and technology in order to offer the best possible in-room entertainment. The international hotel chain already partners with Netflix to offer unlimited streaming of Netflix's film and television library to its guests. Marriott has used a virtual reality 4D "teleporter" booth to advertise its travel experiences by offering passers-by virtual tours of Hawaii and London.
Now, Marriott is bringing virtual reality to its in-room entertainment systems. Marriott guests will be able to summon a VR headset to their rooms as part of their included in-room entertainment package. Simultaneously, Marriott is launching a series of "virtual postcards" which offer encapsulated experiences of exotic destinations: for example, a tour of an ice cream shop in Rwanda.
Trend Themes
1. Virtual Reality in Hotels - The integration of virtual reality technology in hotel rooms presents disruptive innovation opportunities for enhancing the in-room entertainment experience.
2. Virtual Reality Postcards - The use of virtual reality postcards allows for immersive experiences of exotic destinations, creating new opportunities for travel marketing and storytelling.
3. Virtual Reality Partnerships - Collaborations between hotels and virtual reality content providers open up opportunities for unique and engaging in-room entertainment offerings.
Industry Implications
1. Hospitality - The use of virtual reality in hotels can revolutionize the hospitality industry by providing guests with immersive and interactive experiences.
2. Travel and Tourism - Virtual reality postcards offer a new way for travel and tourism companies to showcase destinations and attract potential customers.
3. Entertainment - Virtual reality integration in in-room entertainment systems can transform the entertainment industry by offering a more immersive and interactive viewing experience.
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