Campaigns seek to elevate the food literacy of individual consumers
Implications - A means to preventing poor health caused by malnutrition, campaigns and programs that serve to educate and enrich knowledge around food literacy also work to improve overall quality of life. By educating those at risk of the impact of certain food choices on their health, institutions have the best chance to positively influence individuals and make an impact that positions them as a community asset.
Workshop Question - How can your brand better educate and inform your consumers about how your products are made and sourced?
Trend Themes
1. Food Literacy Education - Campaigns seek to elevate the food literacy of individual consumers in order to improve overall quality of life.
2. Interactive Food Experiences - Companies are using technology to create engaging food experiences that connect consumers with the origins and producers of their food, building trust and boosting sales.
3. Employment and Training for Ex-offenders - Ex-prisoners are being offered opportunities to reintegrate into society through employment and training in the food industry. These initiatives help address social issues and educate consumers about the criminal justice system.
Industry Implications
1. Hospitality Industry - By leveraging food literacy education and interactive food experiences, hospitality-based businesses can create immersive and engaging experiences for customers, enhancing brand loyalty.
2. Corporate Wellness Programs - With the rising cost of healthcare, companies can reduce costs in the long run by promoting employee wellness through nutrition education and healthy eating programs like Naturally Slim.
3. Socially Responsible Companies - Companies that prioritize social responsibility and sustainable employment practices can create positive social impact while also boosting brand reputation and consumer loyalty.
