Aijinomoto General Foods's Latte Art Animation Adorably Tells a Love Story
Alyson Wyers — January 5, 2015 — Lifestyle
References: latte-vacation.agf.jp & designtaxi
Even though using animation in commercials is hardly a new concept, this latte art animation uses coffee foam drawings to tell a story and promote a product. From Aijinomoto General Foods, Latte Motion is a sweet commercial that adorably advertises its Maxim Stick drink flavoring.
Featuring 1000 cups of coffee, the cute latte art animation showcases a thousand different designs, the style of which is very popular in Japan. The ad tells the love story of a fictional couple and ends with the heart-warming tagline "Latte warms the world." The first of its kind, the stop motion video is set on a rough wooden table backdrop and incorporates other elements such as seeds, scenic Christmas tree and snowmen cookies, dried fruit and fake snowflakes to enhance the storytelling.
Featuring 1000 cups of coffee, the cute latte art animation showcases a thousand different designs, the style of which is very popular in Japan. The ad tells the love story of a fictional couple and ends with the heart-warming tagline "Latte warms the world." The first of its kind, the stop motion video is set on a rough wooden table backdrop and incorporates other elements such as seeds, scenic Christmas tree and snowmen cookies, dried fruit and fake snowflakes to enhance the storytelling.
Trend Themes
1. Latte Art Animation - The use of latte art animation in commercials is a new concept that can help to increase brand awareness and promote product lines in a fun and unique way.
2. Stop Motion Advertising - Using stop motion animation in advertising is becoming more popular and can provide businesses with a creative way to engage and connect with customers.
3. Brand Storytelling - Utilizing the power of storytelling in advertising campaigns can help businesses establish brand identity and connect with their target audience on an emotional level.
Industry Implications
1. Food and Beverage - The food and beverage industry can use the latte art animation trend to showcase their products in a unique way that appeals to customers' sense of fun and novelty.
2. Advertising and Marketing - The advertising and marketing industry can use the stop motion trend to create visually stunning and memorable ads that stand out from competitors in the crowded marketplace.
3. Creative Industries - Creative industries such as animation and graphic design can leverage the trend of brand storytelling to create engaging content for businesses looking to establish brand identity and connect with their audience.
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