Consumers swap mild flavors for tart, zesty replacements
Implications - The modern infatuation with foodie culture has lead to a consumer unafraid to take culinary risks. As a result, familiar mild flavors are being replaced with tart, sour or zesty ones, courtesy of additions such as pickled vegetables or zesty seasoning. Even in the absence of heat, consumers still desire bold flavors that will offer a kick to the palate, signalling a more-is-more approach to taste.
Trend Themes
1. Bold and Zesty - Consumers are opting for familiar mild flavors being replaced with tart, sour or zesty ones, with preferences for bolder, more flavorful options.
2. Fusion Snacks - Companies are blending regional and global flavors together for unexpected new take on traditional snacks and desserts.
3. Clean Label Movement - Customers are demanding transparency in the ingredients of their food, driving the move for less processed and natural alternatives.
Industry Implications
1. Food and Beverage - Understanding consumer food trends can help businesses in product development and keeping their offerings fresh and relevant.
2. Health and Wellness - Incorporating healthy, flavorful ingredients in snacks and desserts can bridge the gap between indulgence and nutritious eating.
3. Hospitality - Creative food and beverage offerings can elevate guest experiences and set a business apart from its competitors.
