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Fabric Flexibility

Fashion brands adopt adjustable material and accessories for convenience

Implications - Taking the cost-conscious consumer into mind, modern fashion retailers are turning to adjustable fabrics and accessories to offer buyers more bang for their buck. Designing outerwear and shoes to creatively fit people of different sizes and heights, brands are turning to easily adjustable fabrics to not only offer versatility, but also to create a more memorable consumer product.
Workshop Question - How can your brand offer more inclusive or dynamic designs of the products/services it offers?
Trend Themes
1. Adjustable Fashion - The rise of adjustable fashion is offering consumers versatility and convenience, and fashion retailers the opportunity to create unique and functional clothing designs.
2. Comfort-focused Apparel - Apparel companies are focusing on comfort to provide consumers with a more enjoyable and functional wardrobe, leading to new materials and design innovations.
3. Size-inclusive Clothing - The growing emphasis on size-inclusive clothing is prompting brands to offer more diverse sizing, leading to greater inclusivity in the fashion industry.
Industry Implications
1. Fashion Industry - The adjustable fashion trend, emphasis on comfort, and size-inclusive clothing are all disrupting the fashion industry and creating opportunities for fashion retailers to offer unique products.
2. Sports Apparel Industry - The focus on supportive and versatile sportswear is disrupting the sports apparel industry, and companies are creating new athletic apparel products to meet the changing needs of consumers.
3. Maternity Industry - The growing trend for adaptable and comfortable maternity wear is disrupting the maternity industry, and companies are designing innovative products to meet the needs of new mothers.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
488,594 Total Clicks
Date Range:
Apr 15 — Jul 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Adaptable Athlete-Made Sportswear
Adaptable Athlete-Made Sportswear
Zlatan Ibrahimovic Created His Own Brand of Quality Sportswear
Famed Swedish professional soccer player Zlatan Ibrahimovic created his own brand of quality sportswear with a classy minimalist aesthetic. The brand is named ‘A-Z’ and was made to... MORE
Supportive Sports Bras
Supportive Sports Bras
The New Nike Pro Bra Collection is Suitable For Every Body Type
The latest and greatest edition of the Nike Pro Bra Collection includes a variety of supportive sports bras that are designed to make it easier than ever for active women to enjoy a personal fit... MORE
Flexible Stretch Denim
Flexible Stretch Denim
The Mott & Bow Spring Jeans Focuses on Comfort With Expandable Fabric
The Mott & Bow denim collection is designed exclusively for Spring with a focus on comfort and lighter fabrics to create a stretch denim jean option for consumers. The jeans are fitted, well-... MORE
Functional Maternity Coats
Functional Maternity Coats
The Liliput Babywearing Mama Coat is for Before, During and After Birth
The market for maternity coats is packed with a number of different styles, but few are quite like the Liliput Babywearing Mama Coat. Intended to be used by mothers of all kinds before, during and... MORE
Adjustable Kids' Footwear
Adjustable Kids' Footwear
The 'Shoe That Grows' Adjusts Its Size As Its Wearer's Feet Grow
The ‘Shoe That Grows’ is a shoe which, as its name suggests, grows as its wearer’s feet grow. The shoe is fitted with a flexible compressed rubber sole and adjustable leather... MORE
Notch-Free Reversible Belts
Notch-Free Reversible Belts
This Minimalist Belt Stretches for Maximum Comfort
‘Undone’ recently launched a Kickstarter campaign to produce a line of chic reversible belts. For many men, traditional belts do not complement an active and demanding schedule. Undone... MORE
play_circle_filledCustom-Fit Undergarments
Custom-Fit Undergarments
Keep Your 'Man Companion' Comfortable with This Adjustable Underwear
Creatively-named undergarment manufacturer Underwear for Men (UFM) is offering an adjustable underwear design that has a built-in ‘conduit system.’ The adjusting apparatus is placed... MORE
play_circle_filledHeight-Adjusting Footwear
Height-Adjusting Footwear
Tanya Heath's Female Shoe Line Allows Wearers to Alter the Heels
Canadian fashion designer Tanya Heath has just created the only shoe you’ll ever need with her adjustable-heel footwear line. Imagine the ability to gain inches in your height in a matter of... MORE

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