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Cold Brew Multiculturalism

Multicultural cold brew gains the respect of coffee aficionados

Implications - As cold brewed coffee continues to grow in popularity, multicultural variations have begun hitting the market. Asian and South American recipes are revered for their expertise and traditionalist methods, especially by the North American consumer who is intent on educating themselves about the best-practices for brewing and enjoying coffee.
Workshop Question - What global influences can be incorporated into your offerings to enhance consumer perception?
Trend Themes
1. Multicultural Cold Brew - Increased focus on creating unique and nuanced cold brew flavors from diverse global coffee-making traditions.
2. Natural Ingredients - Brands that emphasize the use of all-natural, organic ingredients over processed and artificial products for their coffee beverages.
3. Flavor Experimentation - Rising investment in novel flavor combinations and infusions within cold brew products.
Industry Implications
1. Beverage Industry - The beverage industry is learning from global coffee markets and developing unique drink formulations through natural products to offer a wider consumer base and expand potential.
2. Food and Flavor Industry - Flavor innovation in cold brew coffee embodies a desire for novelty and tastiness that has implications beyond coffee into a broader desire of consumers for flavor experimentation.
3. Packaging Industry - Brands are distinguishing themselves in the cold brew market with transparent and uncluttered packaging, representing a trend towards simplistic and minimal packaging that enhances the products' ingredients and values for health and wellness.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
271,315 Total Clicks
Date Range:
Jul 15 — Jan 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Color-Coded Cold Brew Coffees
Color-Coded Cold Brew Coffees
This Coffee Collection is Offered by a South Korean Cafe
The 15th Avenue Cafe is based in Seoul, Korea and enlisted the designer Ahra Song to create the branding for its cold brew coffees. There are three different coffees in the collection, including a... MORE
Chilled Japanese Coffees
Chilled Japanese Coffees
The Nomi Brand Unviels Three New Japanese-Inspired Cold Coffee Brews
Nomi launched a new line of cold coffee brews that features three unique Japanese-inspired flavors. The new range of all-natural cold coffees includes ‘Tokyo Black,’ ‘Kyoto Iced&#... MORE
Vietnamese Iced Coffees
Vietnamese Iced Coffees
This Asian-Inspired Cold Brew is Sweetened with Condensed Milk
‘Caphin’ is now producing a cold brew coffee that is sweetened with condensed milk. Although Vietnamese iced coffee is a popular beverage throughout Asia, it is not widely available in... MORE
Cold Coffee Lattes
Cold Coffee Lattes
La Colombe's Iced Coffee Latte is Prepared with Frothy Microfoam Milk
La Colombe is a coffee company that has made itself known for collaborations with the Leonardo DiCaprio Foundation, as well as cold coffee that’s been steeped for 16 hours to give it an extra... MORE
Mango Coffee Beverages
Mango Coffee Beverages
28 COFFEE Makes an Exotic Mango-Toffee Flavor That's Served Cold
Knowing that many consumers are favoring the convenience of cold coffee drinks, 28 COFFEE launched a new type of beverage in an enticing toffee and mango coffee flavor. The ready-to-drink coffee... MORE
Vino Lime Lattes
Vino Lime Lattes
These Iced Lattes are Prepared with Limes and a Wine Simple Syrup Reduction
Before moving the Cognoscenti Coffee to its new home in Los Angeles’ Chinatown, Jack Benchakul took a visit to Thailand to inspire some new flavor ideas for coffee, iced lattes and more. On... MORE
Thai-Style Nitro Coffees
Thai-Style Nitro Coffees
'Native Jack' Combines Thai-Style Coffee with Nitrogen Gas and Hemp Oils
For those looking for a unique twist on their favorite cold brew, Native Jack combines Thai-style coffee with a burst of nitrogen. Not only does the new coffee taste delicious, but the creamy and... MORE
Khmer-Style Iced Coffees
Khmer-Style Iced Coffees
This Cambodian Drink is Made with Robusta Coffee and Condensed Milk
New Leaf Book Café in Siem Reap, Cambodia, serves up a delicious Cambodian drink that is similar to Vietnamese-style coffee. Unlike the cold brew served in North America, this drink is a rich and... MORE

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