Multicultural cold brew gains the respect of coffee aficionados
Implications - As cold brewed coffee continues to grow in popularity, multicultural variations have begun hitting the market. Asian and South American recipes are revered for their expertise and traditionalist methods, especially by the North American consumer who is intent on educating themselves about the best-practices for brewing and enjoying coffee.
Workshop Question - What global influences can be incorporated into your offerings to enhance consumer perception?
Trend Themes
1. Multicultural Cold Brew - Increased focus on creating unique and nuanced cold brew flavors from diverse global coffee-making traditions.
2. Natural Ingredients - Brands that emphasize the use of all-natural, organic ingredients over processed and artificial products for their coffee beverages.
3. Flavor Experimentation - Rising investment in novel flavor combinations and infusions within cold brew products.
Industry Implications
1. Beverage Industry - The beverage industry is learning from global coffee markets and developing unique drink formulations through natural products to offer a wider consumer base and expand potential.
2. Food and Flavor Industry - Flavor innovation in cold brew coffee embodies a desire for novelty and tastiness that has implications beyond coffee into a broader desire of consumers for flavor experimentation.
3. Packaging Industry - Brands are distinguishing themselves in the cold brew market with transparent and uncluttered packaging, representing a trend towards simplistic and minimal packaging that enhances the products' ingredients and values for health and wellness.
