Security brands put home monitoring in the hands of consumers
Implications - The marriage of busy lifestyles with connectivity has given way to a new form of home surveillance that allows for digital, handheld monitoring from afar. Across industries, eliminating the need for physical presence is valuable as it cuts down on time. This coincides well with the rise of iOT and the connected home.
Workshop Question - How is the rise of IoT impacting your brand?
Trend Themes
1. Connected Home Surveillance - The rise of iOT and the connected home has led to a new form of home surveillance that allows for digital, handheld monitoring from afar, which presents disruptive innovation opportunities for the mobile security and cloud-connected surveillance industries.
2. Streamlined Smart Security - The integration of WiFi and Bluetooth technology, remote access, and keyless entry has resulted in smart security systems, which presents disruptive innovation opportunities for the streamlined smart locks and DIY cellular security systems industries.
3. Video Doorbell Apps - The development of video doorbell apps that can be connected to smartphones, allowing users to communicate with anybody at the door, has revolutionized home security systems, which presents disruptive innovation opportunities for the video doorbell apps industry.
Industry Implications
1. Mobile Security and Cloud-connected Surveillance - The rise of mobile security drones and cloud-connected surveillance cameras presents disruptive innovation opportunities for the mobile security and cloud-connected surveillance industries.
2. Streamlined Smart Locks - The development of streamlined smart locks presents disruptive innovation opportunities for the home security and smart lock industry.
3. DIY Cellular Security Systems - The development of DIY cellular security systems presents disruptive innovation opportunities for the home security and DIY cellular security system industry.
