Coffee takes on unusual flavor profiles
Implications - Tea offerings over the past couple of years have evolved to be defined by a huge array of flavors, both conventional and unexpected. This flavor-focused push is extending now to coffee as well. The popularity of these unusually flavored items speaks to a consumer desire for experimentation in even the most mundane, everyday products.
Workshop Question - What is one way your brand can versitize your product, while remaining true to traditions?
Trend Themes
1. Unconventional Flavor Combinations - Consumers are showing a desire for experimentation in even the most mundane products such as coffee and innovative companies are responding by creating new flavor combinations.
2. Hybrid Food and Beverage Products - The rise of hybrid food and beverage products is creating interest in new flavor combinations and giving consumers previously unexplored options to choose from.
3. Infused Beverages - Infused beverages such as wine-infused coffee are emerging in popularity as a way of offering an innovative and unexpected experience to coffee and wine drinkers.
Industry Implications
1. Food and Beverage Industry - Innovation in unconventional flavor combinations and hybrid food and beverage products creates opportunities for food and beverage companies to stay relevant and on-trend.
2. Hospitality and Tourism Industry - Hotels, restaurants, and cafes can incorporate innovative and unexpected beverages such as infused coffee or basil iced coffee on their menus as a way of differentiating themselves from their competition.
3. Alcohol Industry - Infused beverages such as wine-infused coffee offer a new and exciting way to enjoy both coffee and wine and alcohol companies have an opportunity to capitalize on this trend by creating their own infused products.
