Breakfast brands set morning fare apart with upleveled ingredients
Implications - While breakfast has colloquially been referred to as the "most important meal of the day," it has rarely considered glamorous or sophisticated up until this point. Breakfast brands are leveraging the growing health movement as an opportunity to upscale the perception of the morning meal. Upleveled ingredients and sleek branding elevate breakfast from something routine and necessary to something rejuvenating and better-for-you, and all without sacrificing either convenience or on-the-go enjoyment.
Trend Themes
1. Upscaling Breakfast - Brands are upscaling breakfast with sleek branding and upleveled ingredients, tapping into the growing health movement.
2. Convenient Breakfast Options - Breakfast brands are offering on-the-go solutions to cater to busy consumers looking for a quick and easy meal, without sacrificing flavor or health benefits.
3. Gourmet Breakfast Sandwiches - High-end ingredients and sophisticated twists on classic breakfast staples are becoming popular, appealing to adventurous foodies who are willing to pay for unique breakfast options.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry is seeing a rise in demand for upleveled and gourmet breakfast options that cater to consumers' health-conscious lifestyles and desire for convenience.
2. Fast Food Industry - Fast food chains are tapping into the breakfast market by offering fresher and more flavorful ingredients for breakfast sandwiches, while still providing quick and convenient options for busy consumers.
3. Health and Wellness Industry - The health and wellness industry is benefiting from the rise in demand for gluten-free, organic, and high-protein breakfast options that cater to the growing number of consumers looking for healthy breakfast alternatives.
