This Project Promotes Nutrition in the Latino Community
Katherine Pendrill — August 21, 2015 — Lifestyle
References: diabetes.org & prnewswire
The Hass Avocado Board teamed up with the American Diabetes Association to promote diabetes awareness in the Latino community. In the US, the Latino population is disproportionately affected by diabetes. The new campaign uses social media to encourage consumers to take action towards more nutritious eating habits.
The new campaign promotes consumer outreach by publishing educational materials in both English and Spanish. These material promote healthy eating thorugh recipes and nutritional information. In order to reach a broad range of consumers, the campaign relies heavily on social media. Social platforms enable the American Diabetes Association to target Spanish-speaking users who may not otherwise find this information.
Through social media and the use of multi-lingual resources, the American Diabetes Association hopes to educate the Latino Community about Diabetes awareness.
The new campaign promotes consumer outreach by publishing educational materials in both English and Spanish. These material promote healthy eating thorugh recipes and nutritional information. In order to reach a broad range of consumers, the campaign relies heavily on social media. Social platforms enable the American Diabetes Association to target Spanish-speaking users who may not otherwise find this information.
Through social media and the use of multi-lingual resources, the American Diabetes Association hopes to educate the Latino Community about Diabetes awareness.
Trend Themes
1. Multi-lingual Campaigns - Creating multi-lingual campaigns to reach diverse communities and promote awareness about health issues such as diabetes.
2. Social Media Outreach - Using social media platforms as a powerful tool to target specific user groups and disseminate health information to a wider audience.
3. Nutrition Education - Developing educational materials that promote healthy eating habits and provide nutritional information to empower individuals to make informed choices.
Industry Implications
1. Healthcare - Opportunities for healthcare organizations to collaborate with community groups and leverage social media to deliver targeted health awareness campaigns.
2. Food and Beverage - Creating partnerships between food and beverage companies, health organizations, and community groups to promote nutritious eating habits and combat health issues such as diabetes.
3. Social Media - Providing innovative solutions for social media platforms to better serve diverse communities by creating targeted content and increasing accessibility to health information.
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