This App Turns Diet and Exercise into Tangible Rewards
Katherine Pendrill — August 21, 2015 — Tech
'Wellcoin' is a new fitness app that provides tangible rewards for those who fulfill their exercise goals. As many people know, it can be tough to find the motivation to eat right and exercise regularly. This app helps encourages users to make healthier lifestyle choices by giving them the opportunity to earn real rewards.
Unlike other fitness apps, Wellcoin is a cross between a social media platform and a reward system. Users who download the app can report any wellness-friendly activities they perform, such as going to the gym or making a healthy meal. In return, users will receive online points that they can cash in for tangible rewards. These prizes can include everything from healthy snacks to workout equipment. The platform operates on an honor system, meaning users are responsible for tracking their own activities.
Aside from prizes, Wellcoin also provides a social community for users to motivate one another to continue making healthy choices.
Unlike other fitness apps, Wellcoin is a cross between a social media platform and a reward system. Users who download the app can report any wellness-friendly activities they perform, such as going to the gym or making a healthy meal. In return, users will receive online points that they can cash in for tangible rewards. These prizes can include everything from healthy snacks to workout equipment. The platform operates on an honor system, meaning users are responsible for tracking their own activities.
Aside from prizes, Wellcoin also provides a social community for users to motivate one another to continue making healthy choices.
Trend Themes
1. Gamified Fitness Apps - Opportunity for fitness apps to incorporate gamification elements that reward users for achieving their exercise and diet goals.
2. Social Fitness Platforms - Potential for fitness apps to blend social media elements with fitness tracking to create a supportive community and encourage healthy lifestyles.
3. Wellness Incentive Programs - Opportunity for companies and employers to leverage fitness apps like Wellcoin to create wellness incentive programs that reward employees for engaging in healthy activities.
Industry Implications
1. Health and Wellness - Health and wellness industry can explore partnerships with fitness apps to offer products and services as rewards, while leveraging the app's user base for marketing purposes.
2. Technology - Technology companies can develop innovative fitness apps that incorporate reward systems to incentivize users and enhance motivation for healthier lifestyle choices.
3. Employment and HR - Companies in the employment and HR sector can adopt fitness apps like Wellcoin to create wellness programs and encourage employees to maintain healthy habits, leading to increased productivity and employee satisfaction.
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