Rachel Brathen's 'oneOeight' Will Be an Online Hub for Yoga and Healing
Laura McQuarrie — September 15, 2015 — Lifestyle
References: instagram & kickstarter
The millions of people who follow Rachel Brathen (better known as 'yoga_girl') on Instagram know that she's been working on a project called 'oneOeight' for a while now. Recently, a Kickstarter campaign was launched to help fund the project—an online platform with a foundation in yoga—and it has nearly doubled its initial crowdfunding goal of $108,000.
The platform for members will be split into four spaces: Move, Calm, Nourish and Explore. This also provides access to high-quality video content from yoga teaches around the world, as well as wisdom and coaching from other experts in grief counselors, body image experts, eating disorder specialists and more.
Although much of the content exists solely on the web platform, the Explore division aims to bring wellness back into the real world by connecting people to global retreats.
The platform for members will be split into four spaces: Move, Calm, Nourish and Explore. This also provides access to high-quality video content from yoga teaches around the world, as well as wisdom and coaching from other experts in grief counselors, body image experts, eating disorder specialists and more.
Although much of the content exists solely on the web platform, the Explore division aims to bring wellness back into the real world by connecting people to global retreats.
Trend Themes
1. Healing Wellness Platforms - Creating online platforms centered around wellness and healing, such as 'oneOeight,' offer opportunities for disruptive innovation through providing high-quality video content, wisdom from experts, and connections to global retreats.
Industry Implications
1. Yoga and Fitness - The yoga and fitness industry can benefit from creating online platforms like 'oneOeight' to enhance accessibility to yoga teachings, virtual classes, and expert guidance.
2. Mental Health and Well-being - The mental health and well-being industry has the opportunity to leverage healing wellness platforms to provide counseling, coaching, and resources, such as 'oneOeight,' for individuals seeking support and guidance.
3. Digital Education - The digital education industry can explore the development of healing wellness platforms, like 'oneOeight,' to provide online courses, tutorials, and educational resources on various wellness practices and subjects.
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