The McDonalds Delivery Campaign Focuses on What People Love
Meghan Young — April 1, 2015 — Lifestyle
References: mcdelivery.ae & adeevee
Continuing their 'I'm Lovin' It' slogan in a much more fantastical way, the McDonalds Delivery ad campaign focuses on fictional characters to drive home the fact that it "delivers what you love." From the Wizard of Oz's Tin Man to Disney's Cinderella, the campaign references some of the world's favorite fictional pop culture characters.
Placing what they love most in the branded paper takeout bags, the McDonalds Delivery ad campaign goes in a different direction from other print work. It was created by the Leo Burnett ad agency based in Dubai, United Arab Emirates. Creative directed by Rondon Fernandes with art direction by Daniel Salles, Robison Mattei and Victor Toyofuku, the McDonalds Delivery ad campaign will appeal to families that don't have a lot of time on their hands to pick the food up themselves.
Placing what they love most in the branded paper takeout bags, the McDonalds Delivery ad campaign goes in a different direction from other print work. It was created by the Leo Burnett ad agency based in Dubai, United Arab Emirates. Creative directed by Rondon Fernandes with art direction by Daniel Salles, Robison Mattei and Victor Toyofuku, the McDonalds Delivery ad campaign will appeal to families that don't have a lot of time on their hands to pick the food up themselves.
Trend Themes
1. Fantastical Fast Food Ads - Fictional characters as the focus of ad campaigns for fast food chains can bring new life to traditional marketing methods.
2. Branded Paper Takeout Bags - Creating unique packaging options for takeout or delivery orders can provide an additional marketing opportunity for fast food chains.
3. Delivery Services for Fast Food Chains - Expanding delivery options for fast food chains can increase convenience for customers and potentially boost sales.
Industry Implications
1. Fast Food Chain Industry - Exploring new and creative marketing strategies can help fast food chains stand out in a highly competitive industry.
2. Packaging Industry - Providing unique packaging options can give packaging companies a competitive edge in the fast food industry.
3. Food Delivery Industry - Expanding delivery options for fast food chains presents growth opportunities for the food delivery industry.
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