Revolution Foods is a Line of Healthy Pre-Packaged Lunches
Rebecca Byers — April 7, 2015 — Lifestyle
References: revolutionfoods & theguardian
Revolution Foods is a vibrantly branded line of pre-packaged lunches that can most easily be described as a healthier alternative to Lunchables. The Revolution range of products aims to be "kid-inspired" and promises to be derived from real food.
Founded by two mothers, Revolution Foods believes that children need to stick to diets that nourish their bodies in order to be able to nourish their minds and the program has even gained support from Michelle Obama's Let's Move campaign.
Revolution Foods has cultivated a considerable presence in American schools, boosted by dedicating a large portion of their marketing toward making nutrition accessible to students. With growing concerns around healthy eating and time-strapped parents looking for the most time-efficient option, Revolution Foods is a good convergence of two realities facing modern parents.
Founded by two mothers, Revolution Foods believes that children need to stick to diets that nourish their bodies in order to be able to nourish their minds and the program has even gained support from Michelle Obama's Let's Move campaign.
Revolution Foods has cultivated a considerable presence in American schools, boosted by dedicating a large portion of their marketing toward making nutrition accessible to students. With growing concerns around healthy eating and time-strapped parents looking for the most time-efficient option, Revolution Foods is a good convergence of two realities facing modern parents.
Trend Themes
1. Healthy Lunches - Opportunity to disrupt the packed lunch industry with a line of healthier pre-packaged lunch options.
2. Kid-inspired Products - Creating innovative and nutritious products that appeal to children can lead to a disruptive advantage in the market.
3. Accessible Nutrition - Addressing the growing concerns around healthy eating and providing convenient and nutritious options can revolutionize the food industry.
Industry Implications
1. Food Industry - Launching a line of healthy pre-packaged lunches offers a disruptive opportunity in the food industry.
2. Education Industry - Collaborating with schools to provide nutritionally balanced lunch options can disrupt the traditional school lunch program industry.
3. Parenting Industry - Creating time-efficient and healthy lunch options for busy parents can disrupt the parenting industry and cater to their needs.
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