Security devices that respect privacy are favored by consumers
Implications - Many security devices currently available have a tendency to encroach on the privacy of those they are trying to protect. In order to strike a balance between the need for security and the desire for privacy, home safety manufacturers have begun developing intuitive surveillance measures that respond to behavior and circumstance. Selective home monitoring indicates a consumer need for devices that are more subtle in their approach.
Workshop Question - How does your product or service fit into the consumers' need to feel safe?
Trend Themes
1. Privacy-respecting Security Devices - Companies are developing intuitive and subtle security measures that respect consumers' privacy.
2. Connectivity and Smart Home Automation - Home safety manufacturers are integrating security devices with smartphones to provide real-time alerts and remote control of devices.
3. Discreet and Portable Security - Guard Peanut and other anti-theft security systems provide discreet and portable protection for valuables.
Industry Implications
1. Home Security - Companies are developing innovative ways to balance security and privacy for homeowners.
2. Internet of Things - Smart home automation is becoming more advanced and integrated to make security devices more effective and convenient.
3. Portable Security - Anti-theft devices that are discreet and portable are being created for people on the go.
5 Featured, 44 Examples:
130,569 Total Clicks
Date Range:
Aug 15 — Jul 17
Trending:
Warm
Consumer Insight Topics:
