Consumers search for home security solutions that provide extra control
Implications - Home security, much like many other facets of consumer life in recent years, has been subject to extreme customization. Smart systems that allow consumers the ability to personalize their preferences, or utilize face and voice recognition, not only offer consumers peace of mind, but also afford them greater control over their personal spaces.
Workshop Question - As consumers continue to feel vulnerable with the rise of technology, what is one thing you can provide your consumers, on a personalized level, that will increase their satisfaction towards your brand?
Trend Themes
1. Customized Home Security Solutions - Consumers are searching for home security solutions that not only offer them peace of mind but also allow for greater control and personalization of their security preferences.
2. Autonomous Security Systems - Consumers are looking for innovative home security systems that provide real-time monitoring, follow any movements and can independently verify the identity of the person entering their home with Bluetooth and voice recognition technology.
3. Biometric Access Control - Consumers are interested in using biometric authentication technology to secure their homes using devices like fingerprint scanners, smart door locks, and customized knocking patterns.
Industry Implications
1. Home Security - Innovative technologies like AI, biometrics, automation, and smart locks systems are disrupting the home security industry, leading to the development of customizable and personalized home security solutions.
2. Internet of Things (iot) - The intersection between home security and the internet of things technology is allowing consumers to remotely monitor and control their homes and security devices from anywhere in the world.
3. Artificial Intelligence (AI) - The use of AI in home security systems is driving innovation towards smart, autonomous, and self-learning systems that have the ability to identify intruders and detect suspicious activity while providing real-time alerts to homeowners.
5 Featured, 42 Examples:
187,247 Total Clicks
Date Range:
Feb 15 — Jul 16
Trending:
Average
Consumer Insight Topics:
