Brands that are open about insecurities resonate with consumers
Implications - The road to self-acceptance is by no means an easy one, and though many consumers are taking a celebratory approach to body image, this does not mean they are free from insecurity. Consumers are opting to expose, rather than conceal, these insecurities as a form of empowerment, and they appreciate brands that do the same. This shift reveals a desire for consumer-brand interaction that's open, honest and conducive to sharing.
Workshop Question - What is one area where you could be more honest with your customer?
Trend Themes
1. Body Positivity Movement - The increasing acceptance of body positivity has made consumers demand brands to embrace and celebrate all body types.
2. Authenticity - Consumers globally have shown an increasing level of preferences for brands that are open and honest about their struggles and insecurities.
3. Embracing the Power of Words - Brands are using social media, specifically Twitter, as a medium to communicate words of encouragement and kindness to promote self-acceptance and self-love.
Industry Implications
1. Fashion - Fashion companies can promote body positivity by using real people who represent all body types and shapes for their campaigns instead of ultra-thin models.
2. Health and Wellness - Brands can challenge traditional beauty standards by highlighting how physical improvements do not equal happiness and encourage customers to focus on the feeling of being healthy and good.
3. Personal Care - Companies can create campaigns that celebrate acceptance and empower their customers with self-love and acceptance by promoting all-natural beauty products that cater to all body types and aim to improve their self-esteem positively.
4 Featured, 30 Examples:
633,298 Total Clicks
Date Range:
Oct 14 — Apr 15
Trending:
Average
Consumer Insight Topics:
