PUMA Tricks Uses a Bright Box for Limited Edition Kicks
Jamie Danielle Munro — May 23, 2014 — Fashion
References: neighbour-uk & lovelypackage
To celebrate the release of the PUMA Tricks collection, the company sent out a limited edition presentation box featuring the four shoes from the new line. However, instead of going with a straightforward design, the company used a colorblocked pattern of blue and pink to grab people's attention.
The boxes were sent out to a few lucky bloggers and writers for their review, who will hopefully be impressed by the effort put into the packaging design done by Neighbor. Hopefully none of these will be left on a front doorstep, as they are sure to be spotted and picked up immediately! The box is actually held together by four hidden magnets, so the four compartments can be pulled apart by consumers.
The boxes were sent out to a few lucky bloggers and writers for their review, who will hopefully be impressed by the effort put into the packaging design done by Neighbor. Hopefully none of these will be left on a front doorstep, as they are sure to be spotted and picked up immediately! The box is actually held together by four hidden magnets, so the four compartments can be pulled apart by consumers.
Trend Themes
1. Colorblocked Packaging - Colorful and bold packaging designs that grab people's attention.
2. Limited Edition Packaging - Creating exclusive and special packaging for limited edition products.
3. Interactive Packaging - Packaging designs that encourage consumers to engage with the product.
Industry Implications
1. Footwear - Opportunities for footwear brands to create unique packaging designs for their products.
2. Fashion - Innovative packaging concepts can enhance the overall brand experience in the fashion industry.
3. E-commerce - Exploring interactive packaging designs for e-commerce brands can elevate the unboxing experience for online shoppers.
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