The Latest #PepsiChallenge Boasts Branding by Nicola Formichetti
Jana Pijak — April 18, 2015 — Marketing
References: buro247
The 2015 #PepsiChallenge was recently announced and will feature a series of three, limited edition cans by creative director and designer Nicola Formichetti. In addition to serving as creative at Mugler and more recently Diesel, the visionary is also the face behind, Necopanda, a genderless fashion brand that embodies his bold aesthetic.
Drawing inspiration from nightlife and youth culture, Nicopanda is known for its youthful clothes and eye-catching use of color. Referencing his personal collection, Nicola Formichetti creates three custom pop cans for the 2015 #PepsiChallenge.
The cans feature a graffiti-themed print and form a larger image when placed side-by-side. This artistic branding concept illustrates fashion's growing influence on adjacent industries and shows how established brands like Pepsi are collaborating with creative leaders in an effort to appeal to a younger and alternative demographic.
Drawing inspiration from nightlife and youth culture, Nicopanda is known for its youthful clothes and eye-catching use of color. Referencing his personal collection, Nicola Formichetti creates three custom pop cans for the 2015 #PepsiChallenge.
The cans feature a graffiti-themed print and form a larger image when placed side-by-side. This artistic branding concept illustrates fashion's growing influence on adjacent industries and shows how established brands like Pepsi are collaborating with creative leaders in an effort to appeal to a younger and alternative demographic.
Trend Themes
1. Graffiti-inspired Branding - The trend of incorporating graffiti-themed prints and artwork in branding can appeal to a younger and alternative demographic.
2. Fashion-inspired Brand Collaborations - Collaborating with creative leaders in the fashion industry can help established brands reach a new audience and stay relevant.
3. Genderless Design - The trend of creating genderless fashion and products like Nicopanda's clothing line can be applied to other industries looking to appeal to diverse audiences.
Industry Implications
1. Beverage Industry - Established brands in the beverage industry can collaborate with creative leaders in fashion and art to appeal to younger and alternative audiences.
2. Fashion Industry - Collaborating with brands in adjacent industries can help fashion brands expand their reach and venture into new markets.
3. Advertising and Marketing Industry - The trend of incorporating artistic, graffiti-inspired branding can provide new opportunities for advertising and marketing agencies to attract clients seeking a bold and alternative approach.
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