Aritzia's Shipping Packaging is Colorful and Fashion-Forward
Laura McQuarrie — January 14, 2015 — Marketing
References: behance.net & behance.net
The popularity of online shopping means that there's a huge amount of opportunity for retailers to communicate the brand experience through shipping packaging. Without a physical storefront, employees, mannequins, shopping bags and other in-store details, the design of a web store is flat and only able to convey so much.
This e-retail packaging for Aritzia designed by Jenny Kim includes printed paper and cardboard to convey a particular mood. The outside of the box is feminine and dreamy, marked with a stamped cloud print and colored paper tape. As well as being much less harsh than plastic tape in terms of appearance, this is also a much more eco-friendly packaging alternative. With the chance of getting a print that changes with the season, receiving these shipping boxes would always be a treat.
This e-retail packaging for Aritzia designed by Jenny Kim includes printed paper and cardboard to convey a particular mood. The outside of the box is feminine and dreamy, marked with a stamped cloud print and colored paper tape. As well as being much less harsh than plastic tape in terms of appearance, this is also a much more eco-friendly packaging alternative. With the chance of getting a print that changes with the season, receiving these shipping boxes would always be a treat.
Trend Themes
1. Feminine Shipping Packaging - The trend of using feminine and dreamy designs on shipping packaging to enhance the brand experience and communicate a particular mood.
2. Eco-friendly Packaging Alternatives - The trend of using printed paper and cardboard as a more sustainable option for shipping packaging, providing a more eco-friendly alternative to plastic tape.
3. Seasonal Printed Shipping Boxes - The trend of offering shipping boxes with seasonal prints, creating a sense of excitement and surprise for customers receiving their packages.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the use of feminine and dreamy shipping packaging designs to enhance the online shopping experience and strengthen brand identity.
2. E-commerce - E-commerce platforms can promote eco-friendly packaging alternatives to cater to environmentally-conscious customers and differentiate themselves in the market.
3. Shipping and Logistics - Shipping and logistics companies can capitalize on the trend of offering seasonal printed shipping boxes to add a touch of surprise and delight for customers.
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