Jimmy Choo's Shoe Customization Allows You Creative Control
Vasiliki Marapas — June 2, 2014 — Marketing
References: us.jimmychoo & luxurydaily
Jimmy Choo's shoe customization offers the British footwear label's clientele the opportunity to design their perfect Cinderella slipper -- or, more accurately, stiletto.
The service was first made available at the brand's re-opened Beverly Hills location. However, the made-to-order service will be traveling to other stores -- currently in Paris and London -- as part of a trunk show. This latest venture is an excellent way to foster client relationships, as it really listens to what consumers are looking for, as well as provides an exclusivity factor that's highly valued in the fashion world.
Dalia Strum, pressor at the Fashion Institute of Technology, explains, “Jimmy Choo’s strategy behind creating this made-to-measure addition is focusing on the ‘fairytale’ behind glamorous shoes, where women should be able to have custom, personal experiences with one of their most desired accessories."
The service was first made available at the brand's re-opened Beverly Hills location. However, the made-to-order service will be traveling to other stores -- currently in Paris and London -- as part of a trunk show. This latest venture is an excellent way to foster client relationships, as it really listens to what consumers are looking for, as well as provides an exclusivity factor that's highly valued in the fashion world.
Dalia Strum, pressor at the Fashion Institute of Technology, explains, “Jimmy Choo’s strategy behind creating this made-to-measure addition is focusing on the ‘fairytale’ behind glamorous shoes, where women should be able to have custom, personal experiences with one of their most desired accessories."
Trend Themes
1. Shoe Customization - Jimmy Choo's stiletto customization service allows customers to design their perfect pair of shoes, tapping into the growing demand for personalized products.
2. Made-to-order - The made-to-order service offered by Jimmy Choo provides an exclusive and personalized experience for customers, reflecting the rising trend of bespoke fashion.
3. Client-centric Strategies - Jimmy Choo's shoe customization fosters strong client relationships by listening to consumers' preferences and offering unique, tailored experiences.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage shoe customization services to attract customers and differentiate themselves in a highly competitive market.
2. Luxury Goods - The luxury goods industry can tap into the growing demand for exclusive and personalized products by offering made-to-order services such as shoe customization.
3. Customization Services - The customization services industry can benefit from the rising trend of personalized fashion by partnering with luxury brands like Jimmy Choo to offer customized options for a range of products.
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