COBAG Coffee Packaging Features a Range of Styles for Different Tastes
Amelia Roblin — May 3, 2013 — Marketing
References: blog.naver & packagingoftheworld
While working on the brand identity for COBAG Coffee packaging, designer Rhie HyoJeong of South Korea likened consumers' beverage preferences to their tastes in other spheres. Particularly, a reference was made to fashion, influencing the stylish image of this range of flavorful beans.
A simple illustrated coffee cup is included on every irregular carton, topped with froth, whipped cream or coffee beans. Drawn in front of these are pictures of handbags with colorful handles; however, the suggestion of fashionable individuality is pronounced in the shapes that the COBAG Coffee packaging takes. Many of the products' varieties are contained within unique boxes that would appeal aesthetically to different people. Those without much of a taste for java might opt to shop based on looks.
A simple illustrated coffee cup is included on every irregular carton, topped with froth, whipped cream or coffee beans. Drawn in front of these are pictures of handbags with colorful handles; however, the suggestion of fashionable individuality is pronounced in the shapes that the COBAG Coffee packaging takes. Many of the products' varieties are contained within unique boxes that would appeal aesthetically to different people. Those without much of a taste for java might opt to shop based on looks.
Trend Themes
1. Personalized Packaging Design - COBAG Coffee packaging uses personalized and unique packaging designs for each type of coffee.
2. Fashion-inspired Brand Identity - COBAG Coffee packaging uses fashion-inspired brand identity to create a stylish image for its coffee products.
3. Multi-sensory Packaging Experience - COBAG Coffee packaging enhances the customer's experience with multi-sensory packaging designs that focus on taste, touch and sight.
Industry Implications
1. Coffee Industry - The coffee industry can adopt personalized and stylish packaging designs such as COBAG Coffee to attract new customers and offer a unique experience.
2. Packaging Industry - The packaging industry can develop multi-sensory packaging designs that enhances the product experience for consumers.
3. Fashion Industry - The fashion industry can collaborate with coffee brands and propose new packaging designs while tapping into the consumer's decision-making process based on looks and personal style.
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