Geezer's Tie Packaging Promotes Simplicity and Freshness
Laura McQuarrie — January 10, 2015 — Fashion
References: wattsdesign.au & packagingoftheworld
In order to develop a tie packaging design to reflect the attitude, quality and style of Geezer's products, Watts Design created these slim, simple plastic packets.
Although the name of the online fashion retailer alludes to something old and outdated, the vibrant ties are sealed in plastic as if to keep them as fresh and new as possible. To present the textured Geezer ties, they're set against a simple natural kraft paper backing, which reflects the simplicity and affordability of the tie styles. The simple packaging also serves as a way to highlight the detailed patterns on each tie, reflected on the black labels that wrap around the ties. Additionally, there's space for quirky illustrations on the back of the packets to spell out how to wear each item.
Although the name of the online fashion retailer alludes to something old and outdated, the vibrant ties are sealed in plastic as if to keep them as fresh and new as possible. To present the textured Geezer ties, they're set against a simple natural kraft paper backing, which reflects the simplicity and affordability of the tie styles. The simple packaging also serves as a way to highlight the detailed patterns on each tie, reflected on the black labels that wrap around the ties. Additionally, there's space for quirky illustrations on the back of the packets to spell out how to wear each item.
Trend Themes
1. Sustainable Packaging - Opportunity for innovative packaging designs that prioritize sustainability and new materials.
2. Minimalist Packaging - Potential for sleek and simple packaging designs that communicate quality and style.
3. Interactive Packaging - Opportunity for packaging that engages consumers through interactive elements like illustrations and instructions.
Industry Implications
1. Fashion Retail - Chance for fashion retailers to differentiate their products through unique and eye-catching packaging designs.
2. Packaging Design - Potential for packaging design companies to offer creative and functional solutions for various industries.
3. Consumer Goods - Opportunity for consumer goods companies to enhance their product presentation with innovative packaging designs.
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